20110513 Elance sftravel bridgesB

This infographic might be very interesting to a person who lives or works in San Francisco.  To someone who doesn’t, it was mildly interesting to see the differences between the Golden Gate Bridge and the still-to-come Bay Bridge.  If you’re a bridge fanatic, this is exactly the kind of stuff you like.  Unless you’re an extreme bridge fanatic, in which case you’ll probably already know all the information given on this graphic, and will want more detailed information about how many man hours each will take, the amount of paint it will take to paint the lines on the road, and stuff like that.  Or, if you’re afraid of bridges, this graphic could give you a big old case of the heebie jeebies.  But I digress…

Bridges in San Francisco – There Was a Big One, Now There is Going to Be A Bigger One

Assuming everyone cares about the difference between these two bridges, the biggest question here is what the researcher considered to be the criteria for “California’s greatest bridge.”  Does the location make one greater than the other?  Is the older one greater because it was built first, in a time that provided more challenges to a project of its scope?  Is the newer one greater because it is much longer?  The infographic  shows which bridge comes out on top for each category, but doesn’t state earlier in the graphic what will actually determine the “greatness” of the bridge.  I’m thinking a different title might have been more appropriate.  The data collection is great, but the organization of the Bay Bridge stats, and then more stats below compared to Golden Gate Bridge stats was a little confusing for me.

San [Font] Cisco

The title font is just awful.  I see what they were going for – a Rice-A-Roni sort of feel, but it doesn’t work for me and, let’s face it, nothing looks good with it.  The typeface right below it is a serif font, but later in the graphic there is a clean typeface I think they should have used throughout.  I think everything from “Today’s Bridges” down looks fantastic, and gets the point of the graphic across.  I just wish they had “tallied” up to see who “won.”

Which Bridge Is Better?

In the side by side comparison, the bridge with the “greater” stat had its data presented in larger letters or numbers, to indicate who “won” for that category.  Again, had there been a tally or conclusion at the end, I would have liked it better.  They probably want the viewer to decide for themselves, but I guess I’m lazy, because I wanted them to tell me which bridge was greater.

As infographics go, I think this one accomplished the goal of communicating data, though the mix of typefaces was a little much for me, and if they weren’t going to come down on one side or another I wish they’d presented the comparison in a different way.

Design: C-/B

C for the top part with all the wonky typefaces, but B+ for the lower section.  From “Today’s Bridges” down it was a quite attractive infographic.

Information:  A-

It tells loads of information about both bridges.

San Francisco bridge information about Golden Gate Bridge facts and Bay Bridge Construction submitted by SFTravel.com