Car Insurance Rates get Graphic

It has been a while since we reviewed a dark, mostly black infographic, so I’m excited to give it a whirl. This infographic deals with a topic most of us view as a necessary evil: car insurance, but I digress…

This truly is an infographic, as in informational graphic. The bottom two-thirds of the image is heavy-laden with bulleted text that informs you of facts and tidbits related to all things car and insurance. For example, State Farm is the largest auto insurer in the United States and by a large margin. A handy bar graph is included right below the textual information to let you know just how big of a margin that lead really is. Where the heck is Geico? Surprisingly, It isn’t in the top 10 of insurance carriers. Poor little gecko.

As a parent to a male teen I certainly wasn’t surprised to learn that male teens pay the highest premiums of anyone, even with a clean record: $2500 a year sounds about right. Even more details are given about how car insurance is affected by the type of car you drive, what your credit rating is (really!) and how even your occupation figures into higher premiums: actors, pilots and scientists are apparently high risk. Actors and pilots I can understand, but scientists? That is surprising to me.

The one number that caught me off guard was the $80,000 that the average American spends on car insurance over a lifetime. Wow. Makes you think about walking and biking a little more.

Obviously this infographic is no slouch for details which means the informational side of things is well insured, but what about the graphics? Is it like a car wreck, so bad you can’t look away or does it safely support the text with a good use of image and color? Well, except for the initial graph the colors are rather muted and used against a dark gray/black background so nothing really pops after the first graphic. There really aren’t any eye-catching images, just graphs and a few tinted images of the United States map, some cars and some $100 dollar bills.

All the images support the theme but have been regulated to supporting players rather than featured objects, and there is nothing wrong with that. Unfortunately the largest, brightest image is also the least interesting, visually speaking. The creator of the infographic does do something fun and shows the large graph of information as it would look based on specific person such as an 18-year old unmarried female vs a 55 year-old married female. The pie chart graph changes wildly when looking at different types of drivers and gives you a good idea of how very different rates can be. Nice job there. I found that to be an extremely creative use of this type of pie-chart/graph.

My only real complaint would be the use of such small text being reversed out on a dark background. This is notoriously hard to read and even harder to read when done at such a small point size. Thankfully the used a very clean and readable font and stayed away from a serif typeface.

Design: B-

The infographic design was crisp, clean and slick all around. The choice of reverse type (and it was a lot of reverse type) is questionable, but it followed the theme put in place. The design was thought out and a strategy was followed and that surely counts for something.

Information: A

Even though the information about car insurance was hard to read, it was interesting to squint and read it all. I learned a few things about a subject matter that is usually dry and/or considered to confusing to look into so kudos to the research team.

via Car