APIA understands the over-50 crowd of today is nothing like previous generations. Retirees and boomers right now are far more active, more involved, and better with technology than their parents or grandparents were and business and service providers are moving to keep up with them. If your idea of a pensioner is a grey-haired woman sitting in a rocking chair, you need an update. She and her friends are getting involved in all types of activities and they have interests that would surprise you.
Infographic Design: B+
I really liked the water background witht the image of the surger in the center. Everything that is used in the infographic works well with the information.
Infographic Information: B
I felt that the information is good and gives a better understanding of the rise of the silver surfers. The main thing I get from this infographic is that your are never too old to surf.
This infographic was provided by APIA Insurance
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