Tag: visual interest

Video Infographic About Pinterest Marketing Demographics

From MDG Advertising: All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses.“Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. 

The video goes on to cover the brands, both large and small. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

Video Infographic Review

Video Infographic Design: A+

What’s is not to love with this video infographic? The designer/videographer/animator used a great neutral color pallet and added a splash of muted reds and pinks to draw visual interest. The screens and information transition in a whimsical and logical way. Each statistic and graphic is Well though out and leads to the next bit of information. This is so clever and well done I am hopeful for the future of video infographics. Everything works well together include the typeface chose and the illustration style of all the graphics. My only one small grips is the music seems to repeat and therefore I heard a gap of silence, but that is a very small nitpick on an excellent infographic about Pinterest. Well done and color me impressed!

Video Infographic Information: A

The intro provided by MDG explains much of what is contained in this video infographic and you should really watch the whole video (2 minutes and 43 seconds) to take it all in. I watched it twice for fun and once for this review. The information is mostly statistics about Pinterest and why you should use it for your site’s marketing and social media needs. They list popular companies such as Whole Foods, Etsy, West Elm, and Real Simple that use Pinterest as a traffic producer and brand energizer. The demographics are highlighted and they show examples of how the process of pinning works at Pinterest.

Provided by MDG Advertising

Get a Better Night’s Sleep with this Mattress Infographic

Get a Better Night’s Sleep with this Mattress Infographic

find-your-new-mattress

Humans share a lot of activities, but there is nothing we do more as a species than sleep. Some of us require a lot more sleep than others such as my son who is attending college this year. If you have teen-agers or college-age children you know what I’m talking about. Calling him to meet me for lunch is more of a wake-up call, but I digress…

A Bed Ain’t Always Just a Bed

As I was writing, before my personal life rudely interrupted this review, humans all need sleep and most humans sleep on something comfortable when they drop off to dream land. And most of us sleep on a mattress whether it is filled with springs, foam, air, water or even straw. This infographic focuses on the majority who own coil, foam, latex and air mattresses, comparing the the pros (variety, adjustments, pain relief, etc.) and the cons (causes back pain, too hot, too firm, mold growth, etc.). Reading through the information can make you more confused than before you started, so I suggest you keep looking and find out other interested facts to the common bed in the mattress infographic.

Such as, the most expensive bed is a magnetic floating bed that costs $1.6 million dollars and the largest King-size bed is 12 feet by 10 feet, which would be a great bed to celebrate national pillow fight day every April 2nd.

Health Facts

Other facts included are more disturbing. Thirty-three percent of all Americans have a sleeping disorder  and we get 20% less sleep than we did just 100 years ago. That number has decreased substantially just from 2001 to 2009 and this is partially causing sleep disorders that cost us $16 billion dollars, people! Eye-opening numbers that may just keep you awake. Other “cheery” facts such as 1,550 automobile fatalities are caused by “drowsy driving” and just 1.5 less hours of sleep can reduce you alertness up to 32% are included for your consumption.

Reading the information contained in the infographic is a fun time-waster and the design  follows suit. Type is squashed and stretched like a restless insomniac to such a degree it almost becomes a graphic element more than a textual element. The pervading green color could have easily been a slightly more relaxing blue, but green does the job very well. Bursts of magenta stand out and shades of the same green and a few dashes of black and brown complete the color palette that doesn’t fight with itself.

The design breaks up the infographic into multiple information areas and random bed facts keep the reader honest (or confused) by their insertion in between the categories of information.

You won’t lose any sleep over this infographic. A decent effort.

Design: C-

The design is a bit haphazard and the text is really pushed to the limit in terms of being manipulated, but it keeps your visual interest with its chaotic nature. I almost gave this a D+ and part of me wants to but I’m feeling nice today.

Information: C

A solid effort with a B grade. A nice mix of useless, but fun facts with just enough concerning information to make you take notice. Now, get to bed on time!

Coast to Coast Mattress is promoting their mattress sale and their king mattress sale through the use of this infographic.

 

Which Prescriptions are Most Marketed to Doctors?

Which Prescriptions are Most Marketed to Doctors?

Infographic Marketed Prescriptions

To quote the infographic, “In the United States, drug companies spend an average of $31.4 billion per year on prescription drug marketing and promotions.” Just reading this should give you pause. If advertising and promotion costs are over $31 billion, imagine the total dollar amount in sales of prescription drugs and medicine. When you start thinking about this staggering dollar amount it makes you wonder about our health care system (USA) in general and how reliant we are upon the prescription drug “cartel.” Prescription drugs are indeed big business and I don’t know if I truly believe they are putting the health of their consumers at the top of their priorities list. I believe the health of their finances supersedes the health of the patients. But I digress, on to the infographic…

Sometimes less is more and in this case I think less really is more. The color scheme is kept to the basics of blue and orange. Shades of blue and gray dominate the infographic but without being heavy-handed. The blue color choice is wise as blue speaks to health and medical themes. Orange is a natural choice as a second color as it contrasts well with the blue in the theme and adds a visual punch that calls out certain data and information without being overly flashy. The bar graphs and pie charts are standard fare for infographics and don’t take away from the infographic, but also don’t add much in terms of visual interest. The “people” graphics used are also seen often as the default person representation in a lot of infographics. The typeface used looks to be Helvetica or possibly Arial, but either way it is a safe and bland choice. Easy to read (except when used at a small size), but doesn’t give additional personality to the infographic, which it could use. Finally, the text placed over images could have used more contrast as it is difficult to read, especially the orange colored type.

The data is presented is striking and eye-opening, so I like the topic. The titles are easy to read but I’m not sure what the acronym “DTC” means so some explanation would have been nice. Interesting facts are presented in the Quick Facts section, especially noting that the pharmaceutical industry is the most profitable business in the United States. Sobering facts indeed that point to a populace dependent on prescription medication rather than healthier living.

Design: C+

Nothing is overly bad, but nothing is great either. Safe color, type and graphic choices make this a starter infographic for the beginner. No real big mistakes, but no artistic creativity was pushed either. Solid, if uninspiring effort.

Content B –

The information provided was interesting and made me think about the pharmaceutical industry and its role, positive and negative, in our society. If the data is accurate, it is a little scary. Any time you are made to think, that is a good thing.

Via: Appature and  Appature Nexus

 

How To Get Rid of a Tattoo Infographic

How To Get Rid of a Tattoo Infographic

Infographic Showing Tattoo Removal

How to get rid of a tattoo? In this day and age that is a question asked more and more with tattooing being at an all-time high in popularity.

This infographic shows how to get rid of a tattoo quite nicely and with a nod to one of my favorite art styles, Art Nouveau. It looks as if an actual photograph was used of a woman and then stylized to resemble an illustration or computer graphic. In any case, it is done very well and is certainly eye-catching. Sex sells and this infographic does that with cheeky success, showing us just enough of the lower back and her lower back tattoo to garner the visual interest that all infographics crave. But this graphic isn’t all style, there is plenty of substance too. The procedure for removing tattoos is labeled and illustrated on the right using multiple tattoo removal methods.

This tattoo infographic goes a step further and give interesting statistics on how many people regret getting a tattoo, what types of tattoos are most popular (butterfly, tribal, star, flower, etc.) and what ages. Finally it wraps it up with some medical conclusions and advice about whether to get  tattoo or not. A lot of information is contained in a very organized fashion with just enough graphics to keep it um…interesting.

This is one infographic that, unlike the tattoo of my ex, I won’t want removed.

source: http://www.reflectionscenter.com

Twitter Users Profile Infographic

Twitter Users Profile Infographic

Satire and the Internet make great friends. And the newest Internet sensation to be targeted is Twitter. While many blogs make fun of twitter you must admit Twitter does have a larger group of followers. Of course, how many are actually paying attention remains to be seen. In any case, this Twitter Infographic tries to show the different types of twitter users out there, with a humorous twist. Using the twitter mascot was a clever ploy and adds a visual interest many infographics with their overuse of circles seemingly choose to ignore.

twitter-users-profile

Eye-catching, clever and entertaining – what every infographic seeks to be. Nicely done in our estimation. Created by @ngonews

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