Tag: typeface

San Francisco Battle of the Bridges

San Francisco Battle of the Bridges

20110513 Elance sftravel bridgesB

This infographic might be very interesting to a person who lives or works in San Francisco.  To someone who doesn’t, it was mildly interesting to see the differences between the Golden Gate Bridge and the still-to-come Bay Bridge.  If you’re a bridge fanatic, this is exactly the kind of stuff you like.  Unless you’re an extreme bridge fanatic, in which case you’ll probably already know all the information given on this graphic, and will want more detailed information about how many man hours each will take, the amount of paint it will take to paint the lines on the road, and stuff like that.  Or, if you’re afraid of bridges, this graphic could give you a big old case of the heebie jeebies.  But I digress…

Bridges in San Francisco – There Was a Big One, Now There is Going to Be A Bigger One

Assuming everyone cares about the difference between these two bridges, the biggest question here is what the researcher considered to be the criteria for “California’s greatest bridge.”  Does the location make one greater than the other?  Is the older one greater because it was built first, in a time that provided more challenges to a project of its scope?  Is the newer one greater because it is much longer?  The infographic  shows which bridge comes out on top for each category, but doesn’t state earlier in the graphic what will actually determine the “greatness” of the bridge.  I’m thinking a different title might have been more appropriate.  The data collection is great, but the organization of the Bay Bridge stats, and then more stats below compared to Golden Gate Bridge stats was a little confusing for me.

San [Font] Cisco

The title font is just awful.  I see what they were going for – a Rice-A-Roni sort of feel, but it doesn’t work for me and, let’s face it, nothing looks good with it.  The typeface right below it is a serif font, but later in the graphic there is a clean typeface I think they should have used throughout.  I think everything from “Today’s Bridges” down looks fantastic, and gets the point of the graphic across.  I just wish they had “tallied” up to see who “won.”

Which Bridge Is Better?

In the side by side comparison, the bridge with the “greater” stat had its data presented in larger letters or numbers, to indicate who “won” for that category.  Again, had there been a tally or conclusion at the end, I would have liked it better.  They probably want the viewer to decide for themselves, but I guess I’m lazy, because I wanted them to tell me which bridge was greater.

As infographics go, I think this one accomplished the goal of communicating data, though the mix of typefaces was a little much for me, and if they weren’t going to come down on one side or another I wish they’d presented the comparison in a different way.

Design: C-/B

C for the top part with all the wonky typefaces, but B+ for the lower section.  From “Today’s Bridges” down it was a quite attractive infographic.

Information:  A-

It tells loads of information about both bridges.

San Francisco bridge information about Golden Gate Bridge facts and Bay Bridge Construction submitted by SFTravel.com

Royal Wedding Facts & Statistics

Royal Wedding Facts & Statistics


My wife, who is not English, was fascinated by the Royal Wedding between William and Kate. Her fascination moved her to record some 15 hours of shows in order to watch cover coverage from the United States as well as Britain. In addition, she recorded many other pre-shows building to the blessed event that would dominate the thoughts of all little girls everywhere, even if they were in their forties, but I digress…

This infographic is provided by DatingSites.org, which provides reviews of dating sites. What a coincidence, since I will be providing a review of their Royal Wedding infographic. The infographic hits the high points of any wedding, be it Royal or common. It gives facts about the wedding dress worn by Kate and some other notable royalty. Kate had the shortest wedding dress, while Princess Diana had the longest wedding dress train at 25 feet.

The wedding cake was also researched and compared with wedding cakes from Charles and Diana’s wedding and Queen Victoria and Prince Albert’s wedding in 1840. Victoria’s cake weighed in at 300 pounds, while Queen Elizabeth’s cake was massive at 500 pounds and stood nine-feet tall. That’s a lot of cake!

Did you wonder why you didn’t get your wedding invitation to the Royal Wedding? The infographic will put your mind at ease. Only 1900 people were invited to the service held at Westminster Abbey, so a lot of disappointed people were just like you, out of luck and watching the wedding on television. Other facts about the wedding included, profit from the souvenirs, information about the wedding ring and of course the price tag on the whole affair. Hard to believe, but Charles and Diana’s wedding was almost twice the price. William and Kate’s wedding was about $60 million while Diana’s father didn’t have to pay a dime of the $110 million for her storybook wedding. Kate’s wedding dress, which was much more conservative came in at a whopping $400K and Diana’s wedding dress was a steal at $45k.

So much for the fun facts and statistics about the Royal wedding, what about the graphic design in the infographic? I like it very much. The header text is a heavy slab serif font that makes it easy to read and the body copy is a very clean sans serif typeface that works well on the dark background. The illustrations are well done and playful. A uniform theme was achieved and the drawings worked well with the information and the color palette. Simple illustrations that add a splash of color and even when using white it worked. Not so subtle, but still a success, was the use of Britain’s colors and the Union Jack flag.

If you were sour on not getting an invite to the Royal Wedding, being invited to see the infographic about the wedding should have you shedding tears of joy!

Design: A-

Great choice of colors, illustration and fonts. Nice touch using Britain’s colors.

Information: A

Just showing facts about the most recent Royal Wedding would have been the easy solution, but comparing past weddings made this special.

What to be a Nurse? Infographic

What to be a Nurse? Infographic

This infographic hits close to home. No, I’m not a nurse and I don’t play one on TV, but I wife is a nurse, both in the operating room and in the office so I have seen what the field of nursing can bring to someone’s life. It brings a great sense of fulfillment, but can also bring high stress and a lot of anxiety. It is a tough job and you can burn out if you aren’t careful. Other than teachers, I can’t think of many jobs where people are as underpaid as nurses, but I digress…

“Hello Nurse” takes a graphic look at what it’s like to be a nurse and what it takes to become one. It starts out at the top of the infographic with a very clever idea, a decision flow chart which asks questions to help you make your choice about about possible becoming a nurse. Of course it’s simplistic, it is an infographic after all but I respect the idea and with the space they have, the designer did a nice job fitting in a lot of questions that many people considering nursing would probably want answers to.

More helpful information about where nurses work (mostly hospitals and doctor’s offices), where potential growth is in the field of nursing, what type of tasks nurses perform and my favorite, where are nurses happiest in their chosen lie of work, are all found in this infographic on nursing. Nurses are happiest, surprisingly so, educating other nurses, not dealing with patients, but that is a close second.

And women still dominate the profession of nursing: there are 19 women for every one male nurse. Sounds like a great career to meet women with similar interests to me.

I’m not sure about the color palette, or lack of a color palette. The designer has chosen a primarily black and white theme, which is odd considering this is a visual medium and information usually does better when colors are used. Color helps keep interest and can act as a guide. Using only shades of gray doesn’t call anything out and gives it a “government flavor,” which isn’t a good thing. The only color exists at the top and the color images used are a bit confusing. Nurse can’t prescribe medicine for the most part, rarely give shots and don’t doctors and bank tellers give out lollipops? The choice of typeface is excellent. A condensed font that allows for good readability. The font also takes of up less space to allow a natural amount of white space for the eye to follow the decision flow chart.

The information is healthy and robust, but the graphic design could use a few days in the design hospital.

Design: C+

I felt the black and white palette was cop-out rather than a smart design choice. I did really like the decision flow chart, great idea.

Information: A-

All the really important “black and white” facts for initial consideration for being a nurse. Helpful questions and answers were all relevant to this decision.


What Determines My Car Insurance Rates [Infographic]

What Determines My Car Insurance Rates [Infographic]


Car Insurance Rates get Graphic

It has been a while since we reviewed a dark, mostly black infographic, so I’m excited to give it a whirl. This infographic deals with a topic most of us view as a necessary evil: car insurance, but I digress…

This truly is an infographic, as in informational graphic. The bottom two-thirds of the image is heavy-laden with bulleted text that informs you of facts and tidbits related to all things car and insurance. For example, State Farm is the largest auto insurer in the United States and by a large margin. A handy bar graph is included right below the textual information to let you know just how big of a margin that lead really is. Where the heck is Geico? Surprisingly, It isn’t in the top 10 of insurance carriers. Poor little gecko.

As a parent to a male teen I certainly wasn’t surprised to learn that male teens pay the highest premiums of anyone, even with a clean record: $2500 a year sounds about right. Even more details are given about how car insurance is affected by the type of car you drive, what your credit rating is (really!) and how even your occupation figures into higher premiums: actors, pilots and scientists are apparently high risk. Actors and pilots I can understand, but scientists? That is surprising to me.

The one number that caught me off guard was the $80,000 that the average American spends on car insurance over a lifetime. Wow. Makes you think about walking and biking a little more.

Obviously this infographic is no slouch for details which means the informational side of things is well insured, but what about the graphics? Is it like a car wreck, so bad you can’t look away or does it safely support the text with a good use of image and color? Well, except for the initial graph the colors are rather muted and used against a dark gray/black background so nothing really pops after the first graphic. There really aren’t any eye-catching images, just graphs and a few tinted images of the United States map, some cars and some $100 dollar bills.

All the images support the theme but have been regulated to supporting players rather than featured objects, and there is nothing wrong with that. Unfortunately the largest, brightest image is also the least interesting, visually speaking. The creator of the infographic does do something fun and shows the large graph of information as it would look based on specific person such as an 18-year old unmarried female vs a 55 year-old married female. The pie chart graph changes wildly when looking at different types of drivers and gives you a good idea of how very different rates can be. Nice job there. I found that to be an extremely creative use of this type of pie-chart/graph.

My only real complaint would be the use of such small text being reversed out on a dark background. This is notoriously hard to read and even harder to read when done at such a small point size. Thankfully the used a very clean and readable font and stayed away from a serif typeface.

Design: B-

The infographic design was crisp, clean and slick all around. The choice of reverse type (and it was a lot of reverse type) is questionable, but it followed the theme put in place. The design was thought out and a strategy was followed and that surely counts for something.

Information: A

Even though the information about car insurance was hard to read, it was interesting to squint and read it all. I learned a few things about a subject matter that is usually dry and/or considered to confusing to look into so kudos to the research team.

via Car Insurance.com

Identify your Annoying Facebook Friends from High School Infographic

Identify your Annoying Facebook Friends from High School Infographic

Facebook Friend Types Infographic

I’m going to make a very safe assumption that everyone reading this has not only heard of Facebook, but actually uses Facebook. I can also make a probably assumption when I write, you are an active member of the Facebook community, yes? Well, even if you don’t use Facebook, you are probably familiar with how your Mom, or Brother or friends use the privacy-bashing, exhibitionist software tool, but I digress…

The real question this infographic answers is how do you categorize the friends you may have on Facebook and this graphic goes a bit further and classifies your high school classmates. I think you can safely use this as a guide whether you are still in high school or looking to attend your 50th reunion.

The design is very limited, but takes on many of the characteristics of the site is it mocking. I think the blue used by Facebook has been renamed Facebook Blue, or at least it should be. The blue in question has lost its identity to Facebook. But I digress…the choice of colors are smart as is the typeface (at least for the subheads), another homage to Facebook. The problem begins with writing body copy with this typeface. It isn’t an easy to read font choice and it gets even harder when you use ALL CAPS. I assume this choice to use all caps was too help readability on the internet where small type sizes are hard to read. A better choice than all caps would have been another font with a tall x-height which would make readability much better. Okay, before the design Nazis spring upon me, the body coyp is using small caps, which is even worse, in my opinion for readability.

I’m a big fan of simple illustrations. I love artistic masterpieces and realism as much as anyone, but humor often lends itself to simple drawings such as those used here.  Simple shapes, flat colors and white backgrounds enhance each image with quick recognition of the characters profile type, especially meshed with the blue subhead to the right. I would have appreciated some more expressive expressions on the faces as most seem to have a smile and happy countenance.

The content, which is the dominant factor in this funny infographic, really soars. I didn’t LOL (laugh out loud for those of you without a Facebook account) but I did smile a few times and chuckled under my breath, and while I am required to read the entire infographic, I didn’t mind doing so and enjoyed it. My favorites were The Overaccomplished (who you watch with jealousy), The Dreamer (with status updates about his latest gig at Bingo night) and my favorite person to dislike on Facebook and Twitter the TMI Guy (talking about the gas he produces and the girl he claims to have seduced). Not everyone is a winner, you can skip The Girl You Never Talked To, but the rest were worth the time to read.

While the word infographic is getter muddier and muddier; is this really an infographic or a comic, at least we have something to entertain us until it is time to update our Facebook status.

Design: C+

There isn’t much design: box with simple figure and text to the right. But there doesn’t need to be much design. The strength is supposed to be the textual content. People are done okay, but more expression could have made this a much stronger piece.

Content: B+

The content was amusing and the jokes landed most of the time, even if they were a soft landing. Only one was a “swing and a miss” so you can’t criticize but so much. An infographic that makes you laugh is a rarity so congratulations to ClassFinders.com for accomplishing that.

Facebook Types submitted for review by ClassFinders.com – Submit your infographic for a review.