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SEO Infographic – Link Data Visualization

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When it comes to SEO, it can be difficult to explain the difference between quantity and quality to those who are looking for the fastest way possible to rank their websites on Google and other major search engines. Especially when website or business owners start looking at what is working for their competitors and want to follow in their footsteps, which can be especially frustrating to those who know that high quality link building, in the long run, will be much more effective and prevent your website from getting dinged by the search engines.

One of the best ways to simply explain something is by simplifying the main points and placing it into a data visualization. So what does quality link building and expensive beer have in common? Find out in this awesome, animated infographic! Click on the image below and hover over the link building types to learn more about the quality of each and how to obtain them as well as see how many PR 1 links do you need to equal the value of a higher PR link.

Source: SEO Infographic – Link Data Visualization

Using Images for Social Media Push Infographic

The old adage “a picture is worth a thousand words” is even truer today with the rise of social media. When we use sites such as Facebook, Twitter, and Pinterest the images are what grabs our attention. Instead of telling me about your trip on Facebook, show me the pictures so that I can see for myself. When tweeting don’t tell me you meet a celebrity, post the picture. On Pinterest it is easier to make a recipe when you see the image of what it is supposed to look like. Images are important to social media sites and to any website to keep the viewers interested.

Infographic Review

Infographic Design: B+

This infographic discusses the importance of images by putting together many different images into a well-constructed infographic. The top header showing the different forms of cameras and how those have changed so much over the years demonstrates the change in how instant images are available. Instead of doing screenshots of the different social media sites the images that were used to portray these sites were very accurate. The themes matched that of their social media counterparts. I do have to say that at times it felt like there was too much going on and I was not sure where to read next. And really for an infographic about images and their importance, some of the images were not very exciting. I did enjoy that one of the percentages was show as the lens of the camera that was colored in. Overall though a nice looking infographic that really conveyed the message of how important images are to social media and websites.

Infographic Information: A

The information in this infographic is interesting because it really discusses the importance of a good image on your site. Pinterest has done so well because a large majority of its site is made up of high quality pictures. The infographic pointed out that Facebook has realized the importance of images and has purchased Instagram. Instagram is an app that allows users to take pictures and format them any way they would like before sharing with their friends. The discussion of how images affect articles was great because as someone who writes blogs I know that it is extremely important to have an image if you want your post to get read. The image grabs the attention of the reader and leads them to the article. I was not surprised to see the statistic that 67% of consumers said that a product image is important in selecting a product. We all know that as consumers we want to see something before we buy it so having an image available online is just expected now. The information was interesting and very informative about the importance of images on sites especially social media sites.

Infographic by MDG Advertising

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How to Buy a Used Car Infographic

This handy infographic gives you tips on buying a used car. And in today’s economy, that’s about all we can afford, right? This infographic aims to keep you from buying a lemon.

The first thing you see is a “quick reference guide” that points out the different parts of a car you should be concerned with.

After that, the infographic delves in to 20 things you need to remember when buying a used car, including things about the “tyres.” This is a UK infographic. I checked with our resident Brit, and he says that be it a “tyre” or a “tire,” they are right that if it’s bald it’s no good.

Other things to consider are the brakes, the paint, the service history, whether the car has been tested and taxed, the clutch, the company selling the car, the oil, the exhaust, whether or not anyone’s used the car for racing, any modifications that have been made, and whether or not the car is a fair price. Another thing they mention is that it is important to find out how much it costs to insure the car you’re considering. It doesn’t do you any good to buy a used car if you can’t afford to insure it.

Is the car a “cut and shut?” This is when someone welds the front of one car to the back of another car and passes it off as a whole car.

Does the car drive straight? Has it ever been in an accident? Does the person who owns it have the right to sell it? Does the VIN on the chassis match the VIN in the service book? Are the seats, floors, and other interior in good condition?

The infographic urges you to conduct a private sale at the buyer’s home. That way, if something goes wrong, you know where they live. Don’t meet in a neutral location. Odds are the seller is up to something. Also, dont’ be afraid to haggle. You never know until you try, right?

All in all, no matter where you live, each piece of advice is sound and good to follow.

Score Card

Design: A

I like the use of white, blue, and orange. The colors pop, but it isn’t too busy, and overall the infographic is easy on the eyes. I like the font used, I like the image at the beginning, and I think the icons they used for the 20 tips look almost like a driver’s manual, which has a neat effect.

Information: A

All the information is good. Some of the tips are obvious, but that is good. It just reinforces what the reader already knows, which makes the information the reader didn’t know that much more credible. The information is presented in an attainable writing style, and even though it’s a UK-based infographic, the knowledge one gains can be used anywhere. The information is not UK-specific, per se.

Source: used car infographic by Netcars

Paxil: The Facts’ll Disturb You Infographic

We’re told right off the bat that the fact here will disturb us. Right away, the design interests me. It looks like embossed lettering on parchment paper, for the most part. It’s peach. It’s tone-on-tone. Nothing really stands out.

General Info

They tell us what Paxil is used to treat. The words “Paxil is prescribed to treat…” are darker than any other words in this quadrant of the infographic, so it draws the eye below the first paragraph, which gives a short history of the drug and tells us it’s an SSRI antidepressant. Your eyes jump back over to the “Paxil is prescribed to treat” section and you see that it is prescribed for major depression, OCD, PTSD, Panic disorder, Social anxiety disorder, Generalized anxiety disorder, and Premenstrual Dysphoric Disorder.

Sales

Paxil was the 5th-most prescribed antidepressant in the US in 2006 and 2007. Again, in this section the information is mostly tone-on-tone and very subtle, but the most prominent thing is the graphic – of a pill bottle and a prescription pad. Paxil apparently ranked 194th in the list of bestselling drugs, and over 19.7 million Paxil prescriptions have been written. In 2007 Paxil brought in $1 billion in sales, and in 2009 it brought in $793 million.

Common Adverse Side Effects

A list of side effects caused by Paxil are then compared with the relative effects of a placebo. In every case, the Paxil had more of an instance of the side effect than the placebo, though the numbers for both were, in each case, less than 25% for each except nausea, a common side effect with many medications. A light graphic to the side states that up to 8% of psychiatric patients treated with Paxil (or, rather, the main ingredient paroxetine) experience mania or hypomania – s0mething they say is a serious side effect, but they don’t tell you what it is. I guess most people know.

Side Effects and Birth Defects

The drug safety info from the FDA is quoted as saying that PAXIL CR can harm an unborn baby. The list of possible side effects and birth defects is enough to make any future mother cringe.

Lawsuits

So far, there have been about 1000 lawsuits filed against GlaxoSmithKline because of birth defects. As early as July 2010, the company agreed to pay $1 to settle 800 birth defect lawsuit. Each family who filed a suit received about $1.2 million. Does that mean GlaxoSmithKline is done paying? What will happen to the families still impacted by this?

Design: B

I don’t love the tone-on-tone idea, but it is original, and it makes the images stand out, which I guess is a good thing.

Information: B+

Disturbing facts, for sure, but presented well and thorough.

Source: http://www.paxilbirthdefectlaw.com

Combating Mass Incarceration Infographic

This infographic starts off with a shocking fact – that the U.S. has 25% of the world’s prison population, but only 5% of the world population. That’s sort of mind-boggling, when you stop to think about it. We recently posted an infographic on innocent people who were imprisoned, and then released because DNA evidence proved their innocence. How many of that 25% of the world’s prison population is potentially innocent? What are the costs associated with keeping so many people in prison? That question and more are addressed in this infogrpahic, described by the creator as such:

“The war on drugs has helped make the U.S. the world’s largest incarcerator, but our addiction to incarceration is unfair, costs too much and doesn’t make us safer.” This leads one to believe that the creator of the infographic does not believe that drug offenders should be imprisoned, which is definitely debatable, as some consequence needs to occur to help keep drugs off the street. What are the right answers? What’s a country to do? But I digress…

Violent or Nonviolent?

One fourth of the infographic is taken up by a picture of a prison with blue and red bars. The blue bars indicate the nonviolent offenders, the red ones indicate the violent offenders. Visually, this image is not very effective, and the information that half of the inhabitants of state prisons are “locked up” for nonviolent offenses is presented in such a way that the reader sees the creator’s bias – obviously the person who compiled and presented this data feels that nonviolent offenses are, by and large, nothing people should be “locked up” for. Rather than persuading the audience, as more data might do, one is left with a feeling that all the data to come will be biased and therefore, not completely reliable.

The Cost

The next section talks about spending – that by 2007, “states spent more than $44 billion on incarceration and related expenses, a 127% jump from 1987” and then states the spend on higher education has rose only by 21%. These statistics are taken from a report by The PEW Charitable trusts, which is supposed to be a non-partisan, objective, and non-ideological organization, so it is safe to assume the numbers are right, however even the source information uses the term “behind bars” as a way to emphasize the severity of the situation. This makes even the source information seem biased, and at a glance it looks like the source document talks about the cost of prisons in the United States. While this is an important topic, one cannot help but think about all the information that is left out of the infographic. The numbers are there, but is the reader supposed to be shocked and dismayed by the number of people in prison and the cost to keep them there in that they want less incarceration? If so, what solutions does this infographic offer in regards to reducing crime and what does it do to offer an alternate solution to incarceration?

Some Statistics

A ball and chain graphic shows the data that while the United States saw a 44% increase in population overall from 1970 to 2008, that the prison population growth rate is 700% during that same time period. We’re told that this “outpaces” crime rates, but I find this confusing. If the crime rates are not as high as the prison population growth, is the implied message that innocent people are being incarcerated? With some blocks of stick figures, we’re given some demographic information, that 1 in 106 white males 18 or older is in prison, 1 in 36 Hispanic males 18 or older is in prison, and that 1 in 15 black males 18 or older is imprisoned. At a glance, this looks terrible – that so many more black men and Hispanic men are imprisoned than white men, but the supporting data that would show the cause for incarceration is missing. Though the creator of the infographic went to the trouble of drawing a line between violent and nonviolent offenders, the demographic information does not draw in that data regarding the percentages of each demographic incarcerated for violent vs. nonviolent crimes, and though the description provided says something about the war on drugs, drugs are not explicitly mentioned anywhere in the infographic.

Design: B

The graphics and typefaces are fine. Perhaps the prison graphic takes up too much space, but the colors used are appropriate and the images tell a story. The supporting data does not.

Information: D

This infographic gives facts without context, which shows bias. Bias shows a certain vulnerability regarding factual accuracy, and the point of this infographic is lost. The way the information is presented, and how one piece of information is disconnected from the other does a great disservice to the message this piece was supposed to send.

VIA: mass incarceration

Depressing Statistics About Anti-Depressants Infographic

Depression hurts, or so they say. We all say, actually, because if you haven’t been depressed yourself, odds are someone close to you has. If you go to a doctor nowadays, mention that you’re depressed, and wait about thirty seconds, he or she will have his prescription pad out to write you a prescription for one of the drugs mentioned in this infographic. Who knows if that drug will work for you, or if your body will have an adverse reaction to said drug? It’s a crapshoot, and far too many doctors are quick to dole out pills instead of trying to get to the root of a problem. It goes beyond depression, and into every other type of ailment you can imagine. Whatever is wrong with you, they’ve got a pill for it, but, like this infographic says, the medicine can be worse than the ailment itself. But I digress…

The information given in this infographic is: who is at higher risk for depression, the drugs prescribed for depression and other mental illnesses, statistics on the use of antidepressants, the levels of depressions, the symptoms of depression, and the side effects of antidepressants.

Who Is At Higher Risk for Depression?

The top of the infographic features a picture of a sad woman, and tells us that 60% of depressed Americans are women, and that woman between 45-64 are at the highest risk for depression. Also, multiple races and previously married or divorced women are at a higher risk for depression. To the left of this information, there is a paragraph on the types of antidepressants that are usually prescribed, and how they might be bad for people. The background color is a somber blue/gray, and the sad lady looks really sad. The facts about those at a higher risk for depression are sort of coming out of different parts of the lady’s head, which is a little odd, but it works alright. The type is very small, which is not always good for an infographic.

Treatments

This section of the infographic is probably the best, visually. It shows a line drawing of each of the medicines most commonly prescribed, has a graphic for each that shows the percentage rating of the drug, and there is a small description of each drug underneath the little picture.

Depression Levels, Depression Symptoms, and Statistics on the Effectiveness of Antidepressants

That heading is so long and confusing for a reason. The depression levels and depression symptoms should have come before the breakdown of the different types of drugs prescribed, so that once the drugs were broken down, the reader would already know the symptoms and levels of depression. I know why they did it they way they did, and it is because they made a symbol for each symptom, and they used those same symbols with the drug side effect section in order to drive the point home that the side effects of the drugs can behave in the same way as the symptoms of the disease. Visually, I suppose they wanted those two sections to be close to one another, so that the viewer could see them in one glance, but I don’t know how much that visual trumps the importance of organization.

Side Effects

As I mentioned before, the little images used for the symptoms of depression match the side effect images, which is a great visual tool. Sure enough, the side effects of antidepressants are VERY similar to the symptoms.

Design: C

While I think there were some great ideas here, I think that the organization of the information should not be sacrificed for a cool visual idea. There had to have been some way to implement the cool visual idea AND organize the information better.

Information: A+

This offered so much good information on the negative points of antidepressants that once the organization issue is addressed, it should probably hang on the wall of every doctor’s office. People trust their doctors to prescribe drugs that help, and these can, clearly, hurt you.

VIA: ADrugRecall