Tag: google

Google Panda Infographic

Google Panda Infographic

Google has updates to their algorithm that can affect the results of a search. This infographic shares a timeline of one of Google’s major updates known as Panda and how you can react to being hit by a Google Panda penalty.

panda-by-hb

 

 

Infographic Review

Infographic Design:  B

The design is fairly good playing off of the Panda title by using images of pandas and bamboo. The title uses the colors of google and the black and white of pandas. The timeline is easy to follow and all of the dates are labeled correctly. I like that the information at the bottom is in its own box that is given a clear title.

Infographic Information: C+

The information is a little on the small size. There is a long list of dates and names with a little information about how to fix the problem if you get a panda penalty. I think adding more information about what to do to avoid a penalty would have been helpful instead of just listing the dates and the names of the updates. The information that was in the solution box did offer some good ideas for anyone in the SEO industry.

Infographic provided by henrik-bondtofte.dk

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Personalized Search Statistics & Survey – Infographic

Personalized Search Statistics & Survey – Infographic

Personalized-Search-Statistics

Another great infographic effort from our friends at MDG Advertising. This time they tackle the somewhat controversial subject of personalized search. While many people may not know that Google tracks their every click while searching, most understand that their search habits are being scrutinized by the Big G. This social media infographic looks at the pros and cons of personalized search and shows some statistics you my find surprising.

From MDG: Online search has steadily improved to provide Web results that are more relevant, recent, and reliable than ever. Unfortunately, today’s evolution toward a more personalized search experience is being met with major opposition from Web users concerned about their privacy.

The infographic goes on to indicate that more than half of respondents believe that the relevance and quality of search results have gotten better with time. In comparison to 2004, there has been a slight drop in the number of respondents who say that search engines always deliver exactly what they want, while there has been a leap in the percentage of those who are satisfied most of the time.

On the other hand, personalized search does not receive the same warm response, with 65 percent of respondents saying that personalized search problems may include a reduction in the amount and quality of the search results. An even larger problem is that 73 percent of respondents claim it to be an outright invasion of privacy.

For now, it remains to be seen whether personal privacy or search quality will ultimately come out on top

Infographic Review

Infographic Design: A+

I love it when you can tell some thought and attention to detail was involved with an infographic and its design. You can see someone really cared when designing this infographic on personalized search. The color combinations are a good fit, with soft blues and bright orange to highlight information. The graphics looked like they were custom drawn or at least kept within certain graphic style. Using progressively larger arrows to show a increasing graph was a cuter and fun idea. The infographic is broken up in easy to read sections and the font used works as a headline, content and graph text. Even the choices of condensed and regular fonts go smoothly. A excellent design that get a good grade for getting personal.

Infographic Information: A

Personalized search statistics are plentiful in the infographic. How searchers responded to questions such as “are search results fair” and are personalized search results fair” are answered with percentages and multiple choices. More data is supplied on what the world thinks concerning fining better results with personal search results, whether or not users what personal search results and how they feel about privacy issues. The statistics go beyond by showing how in depth personalized search goes by showing age, race and even income stats. Plenty to see here and a little bit to be worried about, unless you are Google.

Provided by MDG Advertising

 

Travel Trends of Mobile Phone Users

Travel Trends of Mobile Phone Users

travel habits of mobile phone users

This is a comparison of the travel habits of iPhone, Blackberry and Android users.  Who would have thought there would have been a difference?  Let’s see what they uncovered.

Smart Phone Users in the UK

There are 11 million mobile devices in the UK.  That’s double the number of Brits that live abroad.  About 10% of the British population live abroad.  The most popular place they live is Australia.

We’re then given a portion of the infographic that says that 9% of visitors to travel websites access the website from their mobile device.  Of those searching for flights online 69% of them are iPhone users.  It’s not clear as to whether these numbers apply to worldwide users or just those in the UK.

Another interesting snippet – Chinese authorities have uncovered 22 fake Apple stores in just one Chinese city.  The stores look just like the real thing, and the employees think they work for Apple.

Carbon Emissions

Global aviation accounts for only 2% of CO2 emissions.  The mobile phone industry accounts for 1.4% of CO2 emissions.  I don’t know what that has to do with a mobile phone user’s travel habits, but it’s nice to know.

The most popular travel app has over 10 million downloads.

7.5 million users in the UK own SatNav, but 3 million people in the UK have the free Google Navigation app on their Android phone.

What Does Your Destination Say About You?

iPhone users are two times more likely to visit a gambling destination like Las Vegas than Blackberry users.  Blackberry users are 50% more likely to visit a top holiday spot and spend their money that way.  iPhone users visit Athens more often than other users, while Android users are much more likely to visit New Zealand than iPhone or Blackberry users.  Android and iPhone users are 50% more likely to visit Tokyo, and iPhone users are 4 times as likely as Android users and 10 times as likely as Blackberry users to visit Paris.

Another snippet:  every year, 116,000 people in the UK accidentally put their mobile device in the washing machine.

Relationships on Holidays

iPhone users are most likely to go away for a “dirty weekend.”  On the other hand, 11.4% of Blackberry users say they don’t look forward to going to a trip with their partner.

As for taking your partner with you on a business trip, 9.4% of iPhone users do it, 6.7% of Android users do, and 15.7% of Blackberry users do.  Statistics are similar for who buys dinner for said partner and puts it on their expense report.

Work Habits on Holiday

Every year, workers spend 14 million hours searching for flights during working hours.  Blackberry users spend 38% more time searching for flights than the average person.  As for who works on holiday, takes calls from work on holiday and who works in bed, it’s iPhone users first, then Blackberry users, then Android users.  Obviously, Android users know about work/life balance.

Snippet – Brits only use 10% of the features on their mobile devices.

Snippet – HTC CEO Martin Fichter said iPhones are for old people.

Scorecard

Design: B

The design was OK.  Nothing was too terribly distracting, and everything fit together visually.

Information: C-

The information provided was a little scattered.  It’s almost like they tried to fill in the blank spaces with random snippets of information, which did not improve the reader’s experience because the information did not flow very well.

Source:  How do you travel by cheapflights.co.uk

 

What Makes Facebook Social Games So Popular?

What Makes Facebook Social Games So Popular?

If you’re a regular Facebook user, odds are that you’ve gotten requests to help someone get an item for their farm or city, to play Words with Friends with them, or something like that.  Social games are very popular on Facebook – and it isn’t just the kids who are playing them.    This infographic addresses the sheer volume of people who play these social games, and the results of their vigorous game playing.

Top 10 Facebook Social Games*

Gardens of Time – 7,400,000 monthly active users

The SIMS Social  – 24,300,000 monthly active users

CityVille – 49,300,000 monthly active users

Double Down Casino – 4,700,000 monthly active users

Adventure World – 9,200,000 monthly active users

Words with Friends – 16,600,000 monthly active users

Bingo Blitz – 2,800,000 monthly active users

Empires & Allies – no data on monthly active users

Slotomania – 5,400,000 monthly active users

Diamond Dash – 12,500,000 monthly active users

*these games are rated in order of user satisfaction scores from Facebook

FarmVille, Bejeweled Blitz and Mafia Wars are the three most popular social games in the US and UK.

Why Do People Love These Games So Much?

The top reasons people give for playing the games are stress relief, mental stimulation, social interaction and relaxation.  In the U.S. the competitive spirit and fun and excitement are cited as reasons for playing.

Where do People Play?

Tablets, smartphones, on the internet, and 100 million people play on social networks via one or more of those devices.  61% on Facebook, 17% on Google, 15% on MySpace, and 7% on Bebo.

Average Age and Gameplay

The average age of a social gamer is 39 years old – 54% male and 46% female.  145 of social gamers play at work for at least an hour per day.

Which Social Game Genres People Play & Recommend

People like hidden object games, casino-type games, and role-playing games.

On the Rise

1/2 of the Internet population (510 million people worldwide) play social games – a 71% increase since 2010.

81 million people play social games at least one per day and 49 million people play multiple times per day.

Of these people, we’re looking at an average of 9.5 hours per week, and the number of social game players who play at least 6 hours per week as more than doubled.

Because of the hype around Alec Baldwin getting kicked off a plane for not wanting to stop his Words With Friends game, the game gained 100,000 players the next day on Facebook alone.

Brand Bonus

Social gamers like to receive new product information via social games.  Ad spending on social gaming has increased 605 since 2009 and big brands like McDonald’s, Expedia, MTV, Volvo, and Century 21 have experimented with their own social games or through branded virtual goods.

Fun for Developers

An average of $42.70 billion is spent on virtual currency.  $6 billion will be spent on virtual goods by 2013, and U.S. gamers alone spent $600 million worth of virtual goods via social gaming revenue.

Zynga, EA, and Wooga are the big developers.

Walt Disney, EA, and Google have bought smaller developers in order to get in the game.  Pun intended.

The Haters

The console video game market is sad – 33% of gamers have said that their console gameplay has declined since they started playing games on social networking sites.  By 2014 the console game market is expected to be $18.5 million vs. $11.4 billion in the mobile game market.

Scorecard

Design:  A

Well designed with clear and easy-to understand data.

Information:  A

Plenty of good information about social network gaming.

Source: Prism online casino

The Google Driverless Car

The Google Driverless Car

google-driverless-car

Have you even heard about this?  It’s not a new thing – a factoid at the top tells us that the General Motors Futurama exhibit at New York City’s 1939 World’s Fair featured a driverless electric car.  It was controlled by radio and powered by circuits embedded in the roadway.

It’s Coming

Now they tell us that Google has been testing vehicles equipped with driverless navigation systems, and that the cars tested have driven 1000 miles without human intervention and another 140,000 miles with a little bit of human intervention.  Incidentally, 140,000 miles equates to driving around the globe 5.6 times.  That’s a lot of driverless (or almost driverless) driving.  Nevada is on board with this, having recently passed legislation removing legal barriers around driverless technology.

It’s Safe?

They state the fact that 93% of all automobile crashes are caused by driver error, be it intoxication, texting while driving, etc.  Of all the Google driverless miles that have been driven, there have only been 2 crashes, and both times a human was behind the wheel.

Think of All Those Books You Can Read

“40 minutes of drive time becomes 40 minutes of ‘do something else while your car drives you where you need to go’ time.”

Efficient?

When you think about the fact that the average car is immobile for 96% of its lifetime (sort of like people), a driverless car can increase efficiency.  Your car can be doing something while you’re doing something else.  The examples given are both about sending your car to take your kid someplace or pick your kid up from someplace.  How do you feel about that?

Lost Jobs

There are 232,300 taxi drivers and chauffeurs in this country.  AND there are 647,500 bus drivers, 70% of whom work in school districts.  But then, would you put your kid on a driverless bus?  Who tells them to sit down?

Lost State Revenue

I’ll just quote their example directly.  “If each of California’s 22.6 million licensed drivers opted to get a $25 ID card instead of a $31 license renewal, the state would loose $135,943,728.”  Yeesh.

Reduced DUI

10,228 people died from drinking and driving-related accidents in 2010.  Those lives could have been saved if nobody was driving, and the cars drove themselves, right?  112 million people drive drunk every year.

And Parking…

When the car drives you, it can just drop you off wherever you are going, so you don’t have to park.  You just program the car to come get you.  In New York City, for example, you could save $10,000 per year on parking costs.

Scorecard

Design:  A+

This is a really good-looking infographic.  Seriously.  I have no criticism.

Information:  A

I’d give it a + but I’m afraid of technological advances like this.  What if the cars turned against us?  Kidding….

Source: Driverless Car from Aptus Insurance.com

Top Google Algorithm Changes of 2011

Top Google Algorithm Changes of 2011

higviz-google-infographic

If you spend a lot of time on the internet, or if you make your living that way, you’ve seen a lot of changes on Google in the past year.  This is pretty fascinating, so let’s go through it step by step.

Content Attribution Update – 1/28/2011

A Google update designed to weed out content scrapers was released.  It used better content attribution to identify the content scrapers.  The infographic asks the question we’re all thinking right now – was that the birth of Panda?

“First” Panda Update – 2/23/2011

Also known as the “Farmer Update,” the Panda update swept through Google, impacting 12% of search results.  The algorithm update was designed to better seek out and devalue content farms and content scrapers, sites with thin or poor content, and sites with loads of (excessive) advertising.

Google +1 – 3/30/2011

Google went social with the +1 button, which allows users to “influence the results displayed to people that are members of their Google Plus circles.”

Panda Update – 4/11/2011

The update heard around the world, Panda 2.0 introduced signals into the algorithm that made it so websites that users blocked dropped in ranking.

Panda Update 2.1 – 5/9/2011

Not a big update, this introduced minor changes to the algorithm.  The impact was minimal, which was a relief after the 2.0 update.

Support Announced for Schema.org – 6/2/2011

Yahoo, Google, and Microsoft announced unified support for structured data through Schema.org, a project that allows webmasters to markup their pages so they are easier to find in search engines.

Panda Update 2.2 – 6/21/2011

Actually officially acknowledged by Google on June 21st, this update made changes to the algorithm, though they were minor.  According to talk around the web, the update happened anywhere between 6/16 and 6/20.

Panda Update 2.3 – 7/26/2011

Around July 23rd, another Panda update occurred, and was officially recognized by Google on the 26th.

Panda Global – Panda Update 2.4 – 8/12/2011

An international Panda roll-out, this update impacted not only English-language searches but also non-English searches.  Japanese, Korean, and Chinese language searches were excluded.

Expansion of Sitelinks – 8/16/2011

Google rolled out an expanded version of sitelinks, benefiting websites of bigger brands more than smaller websites.  6 sitelinks are the norm, but up to 12 per listing were seen at the time.

Google Introduces “Rel” Attributes – 9/15/2011

Google tackles the crawl and duplicate content by pagination issue by introducing rel=”next” and rel-“prev” attributes.

Panda Update 2.5 – 9/28/2011

Google reported this as a minor update, but website report it as a large, and potentially harmful one.  Large traffic losses occurred, notably to the website of The Today Show.

Matt Cutts tweets about Panda “Flux” – 10/5/2011

Internet guru and Googlemeister Matt Cuts tweeted about a flux that would occur in the coming weeks.  The fluxes that occured were on 10/9, 10/13, and 10/19 or 10/20.  The last one, Panda 2.5.3, had a huge impact on search results.

Search Privacy Announced – 10/18/2011

Google reveals that people who are searching Google while they’re logged into their Google account would be directed to the SSL version of Google so their search queries would be encrypted.  Good for user privacy, bad for internet marketers.

Google Freshness Update – 11/3/2011

This new algorithm change will pay closer attention to fresh content.  Basically, it will display more time sensitive results in appropriate queries.

Matt Cutts Announces Changes to Algorithm Updates – 11/14/2011

Google tries to be more direct and transparent, so Matt Cutts explains 10 recent algorithm changes.

Panda Update 3.1

3.1, compared to 2.5.3, was minor, leading people to believe that 2.5.3 should have been named 3.0.

Google Announces Another 10 Updates

Google blogged about 10 more updates to the algorithm.  Among other things, the updates will continue to weed out scraper sites and parked domains.

Scorecard

Design:  A

Easy to read, and a good way to present all the information

Information:  B+

If you don’t know anything about Panda, the Google algorithm, and that kind of stuff, you might be in the dark.  A little more explanation would have been nice.

Source:  Top Google Algorithm Changes of 2011 by HigherVisability 

Intel Serves Up Christmas

Intel Serves Up Christmas

Intel

Better than try to explain it myself, here is how the infogrphic explains itself – “We know that people are going to be busy watching movies this Christmas and that movie making today is heavily reliant upon computer server technology….But did you know that Intel based servers are also working behind the scenes to bring you all of these other Christmas experiences?”  Let’s take a look:

Watching  A Movie

The average film runs about 127 minutes.  It takes multiple servers one week to render 3 seconds of a movie.  So, if there are 60 seconds to every minute, and roughly 127 minutes to each movie…well, you do the math.  That a lot of computing.

Searching For Gifts Online

800 million European web users use the internet to find gift ideas.  Intel is inside over 90% of the annual 8 million times 86 servers shipped globally.

On-The-Go Shopping

eBay anticipated 3 purchases from a mobile device every second in 2011.  For every 600 smartphones or 121 tablets one Intel server is needed to get the content to load.

Shopping Online

UK consumers will spend £3.72 billion in the two weeks leading up to Christmas.  Intel works with MasterCard to make your shopping experience secure.

Intel and Christmas Dinner

Intel is everywhere.  From the potato chips you eat to the cardboard boxes your gifts arrive in, Intel is involved with all of it.

Gift Delivery

DHL, the shipping company, manages a million transactions per hour.  That is managed by a data center that is powered by Intel.  Most logistics companies use Intel technology.  The basic top of the line Intel server can handle 2,500 online transactions per second.

Christmas Wishes

In 2010 209 million European Facebook users accounted for more than 10% of web activity on Christmas Day.  Most of your phone calls and emails pass through an Intel server at some point – in fact, 75% or more of Google and Facebook’s traffic are handled through Intel-based servers.  Facebook saw a 62% performance improvement after switching to Intel’s latest servers.  As many as 25 million people will send holiday wishes over Skype this year.

Google Search

Some of the most searched terms on Google leading up to this Christmas are:

10. Christmas Gifts

9. Christmas Songs

8. Christmas Trees

7. Christmas Markets

6. Christmas Decoration

5. Christmas Cards

4. Christmas Gifts

3. Christmas Ideas

2. Christmas Tree

1. Christmas Lights

Scorecard

Design:  A-

Very attractive, though some of the text is hard to read.

Information:  A

Though the data pertains to Europe, I think we can assume that Intel’s pretty important in the U.S. as well.

Source:  Intel Server Products

How much is a petabyte infographic

How much is a petabyte infographic

whatsapetabyte

The preceding infographic, provided by the online storage site Mozy, is an intense look at all the qualities of a petabyte, which is equal to one quadrillion bytes. Quite a lot of memory, right? To put things into perspective, one single petabyte is equal to 20 million four-drawer filing cabinets filled with text, as the graphic notes. It’s also equal to 13.3 years of HD-TV video. So, how much are 1.5 petabytes equal to?  That’s the size of 10 billion photos on Facebook. When you start getting into 20 petabytes, you begin looking at crazy numbers, for 20 petabytes is the amount of data that Google processes on a single day. And get this, the total manufactured hardrive space in 1995 was equal to about 20 petabytes.  Ready for  a stat sure to shake you out of your boots? 50 petabytes, only 30 more than 20 obviously, is equal to the entire written collection of work by all of mankind (in all languages) since the dawn of civilization.  So, when you consider that Google processes 20 petabytes in a single day, it’s not inconceivable at all to think it will one day have records of every single text in human history. I mean, they are already processing more than 50 petabytes of data in a given week.

Since this graphic was created by Mozy, you might be wondering how many petabytes Mozy has stored, and the answer to that question is roughly 15 petabytes.  The graphic contains many intriguing facts, such as the fact that that worldwide datacenters now annually consume as much energy as Sweden. Hardrives are getting larger and larger, but they remain affordable because the price of them continues to go down. In 2007, Hitachi announced the world’s first terabyte hard drive which holds 1000 Gigabytes.  One company, Colossal storage, predicts that it will have a 1.2 petabyte hard drive on the market in the next 2-5 years.  Ok, let’s jump into the grading portion.

Design: A-

The graphic doesn’t rely on fancy gimmicks–it goes for elegant simplicity, and it delivers.  The graphic’s plain yet visually appealing color scheme shows in many ways how less is more.

Content: A-

I am giving the content high marks as well.  A top-notch research job by Mozy.  A superb collection of facts. A cool, silicon avatar. Overall, a very impressive graphic.

Cloud Computing Stats Infographic

Cloud Computing Stats Infographic

cloud computing infographic

Ever wanted the lowdown on cloud computing stats? This graphic by Cloud Hype Market provides just that.  And what you learn by reading the graphic may shock you. You see, in the next few years, cloud computing will expand greatly.  So greatly in fact that cloud computing expenses will account for 25% of all IT department expenditure by 2012. According the graphic, most people agree that using the cloud has done the following:

–alleviated internal resource pressures

–reduced the cost of infrastructure

–decreased IT performance challenges

–improved end-user experience

–simplified the IT managment process

–improved user’s self-worth

Here’s in interesting stat for you. There are 50 million servers in the world today, and Google owns 2% of them. In time, that 2% may be 20%, and decades from now, perhaps 60% or higher.  Now, who are the principal “actors” of the cloud, as the graphic puts it? 4 companies have the most marketshare.  They are Zoho.com, Google, Rackspace, and Microsoft 365.  All of these services host mission critical apps like email and other services.

The bottom of the graphic is filled with some interesting stats. Did you know that 56% of Internet users use email services like gmail, yahoomail, and hotmail. I would have thought that it would be higher. 34% store personal photos online.  I thought that stat would have been lower. 5% pay to store files online and 5% pay to backup their hardrive online. I was surprised at those two stats.  We all sense they are only going to go higher.

Infographics Grading Showdown

Design: B+

A great graphic, but can you guess why I didn’t reward it with an A? Check out the last section.  Do you think the creator choose a good use of colors there? You have to squint your eyes to read it.  Light gold (if that’s the color) on black doesn’t work. That section should have been re-done before it went to print.

Content: A-

No real complaints here.  Solid stats presented in lucid ways.  Overall, a very impressive job by the folks at CloudHyperMarket. Looks like a useful website as well.

The History of Online Video

The History of Online Video

online-video-infographic

Ok, this graphic isn’t actually about the entire history of online video: it only covers the past five years. Still, though, the graphic is cleverly made and gives you a real glimpse into the hyper-competitive, hyper-innovative world of online video.  Most of the major online video breakthroughs happened in the past five years anyway, so this graphic is adequate in that regard. To create this graphic, the Techsmith team worked with The Blog Herald, and they did a stupendous job, as usual.

The graph first points out that 69% of Internet users download or watch video online. 61% watch movies and TV shows, and 23% download videos. The graphic then goes on to present facts that take no one by surprise. 18-29 year-olds are the heaviest consumers of Internet video. Now, here’s the all important fact.  And bad fact if you hoped that video sharing websites were going to make money. Only 4% of users pay to watch content online. Back 2007, that number, surprisingly was higher, as 7% did.

Then the graphic goes into a timeline. Key events include the creation of Youtube in 2005, it’s sale in 2006, and the birth of Revision 3 and Podtec.  2006 was an important year not just because of Youtube’s sale to Google for 1.65 billion (who thinks that Google overpaid by the way?), but also because many people stopped downloading .mov files in 2006 and instead watched videos via flash. 2008, as the graphic displays, was the year that online celebrities started to come into their own (whatever that means). Youtubers like Smosh and Brookers bounced their way into living rooms across the country. In March of 2009, the Streamy Awards honored web series from 2009.  The awards show was a complete smash, as youtubers like Smosh and iJustine bagged more awards than they could shake a stick at.

One of the intriguing stats of the graphic is the fact that 1 in 5 adults who watch online video also upload it.  That number is a bit higher than I would have expected.

Let’s move on to the grading segment now.

Design: A-

There are many strong points here within. I would it gets a little bit patchy in certain sections, as in, there doesn’t seem to be much design, just words.  But overall, the design elements in this graphic hold your attention, and where this graphic really wins points in variety of charts.  There are bar graphs, timelines–you name it.  Plenty of fixins’, as they say.

Content: A-

The content is also very strong, and filled with interesting choices about what to include. All the major events in online video history are captured.  If someone forced me to use cliche to describe this graphic, I would remark, “no significant stone was left unturned.”

Graphic humbly provided by Techsmith.