Tag: business infographic

Why is Branding Important?

Why is Branding Important?

If you run a business then you have heard the term branding, but why is it so important? Your brand is how you are seen by the individuals and businesses in your industry and around the world. This infographic from FireLabel explains just how important branding is and what you need to know about branding your company.


UK Business Infographic

UK Business Infographic

perecent job

This infographic looks at UK business.  The design is understated, and the information communicated is simple, if you can wrap your head around it.

The heading says “If 27% of small UK businesses created just 1 job” but then jump to a section where they give us a little bit of data before  they finish that sentence.

A sample of small UK businesses was asked if they planned to hire anybody in the next year, and 73% of them said no.  That leaves us with the 27% from the header, so we know where that bit of data came from.

Apparently, there are 1,178,745 small businesses in the UK, so if 27% of those small businesses hired just one person, that would result in the creation of 318,261 new jobs.

The UK is at a 17 year high of 2.62 million people.  If those 318,261 jobs were created, it would reduce the UK unemployment rate to 2.3 million.

A graph shows you the unemployment trend from 2000 to 2011, with a projection into 2012, based on the information that 27% of small business plan to hire at least one person in the next year.

If all this comes to pass, 198,139 fewer people would claim a weekly Jobseeker’s Allowance, which would result in a £10.5 million savings for the UK government.


Design:  B-

I like the minimalist design, but believe the lettering could be larger without losing the impact of the data.  I also disagree with the color choices.

Information:  A-

The information is presented in an interesting way, and it is good information to know.

Source:  Simply Business

What Happens When you Charge a Credit Card Graphic

What Happens When you Charge a Credit Card Graphic


Ever wondered about the nuts and bolts of the credit card charging process? I personally hadn’t–until I saw this graphic, which succeeded in getting my attention. After reading the graphic, I was shocked to discover just how complicated the process actually is. This graphic describes (in excruciating detail) exactly what happens when you hand a cashier a credit card and he or she swipes it.

Right off the bat, the machine ensures that the customer has enough money in his account. The computer looks up information about the customer to verify that everything is copacetic. No money is being transferred for the first few seconds of the transaction, just info about the patron. After the check is complete, the money begins its slow crawl toward the merchant’s bank account. It’s so slow in fact that the money transfer is actually spread over a few days. The total gateway fees aren’t even collected until the end of the month.

According to the graphic, a typical transaction of $100 will net the merchant about $96 after all the fees have been tallied up.

Now, let’s move on to everyone’s favorite segment. The grading showdown.

Infographics Scorecard

Design: B

This design isn’t gong to make anyone stop what they’re doing and do cartwheels in the street to celebrate its genius, but it’s a solid graphic, nonetheless. It’s hard to make this topic interesting, so it’s fair to say that the creator did the best they could given what they had to work with.

Content: B-

Again, how much is there to really examine in this narrow topic? If I was writing this graphic, I would feel constrained, and I’m sure the writer felt that as well. The writer tried to make this topic as intriguing as they could, but I’d wager that they eventually hit a wall.  There’s only so much they could do with this graphic.  I suppose they could have put unrelated stats (as many graphics here at the infographic showcase tend to do).  For instance, they could have said, “The entire transaction takes ten seconds. In the same time frame, a burglary is occurring somewhere (since one burglary occurs every ten seconds).”  But after a while, these kind of unrelated stats get a bit cheesy, so I don’t know if throwing in unconnected stats would have made this graphic any  more entertaining.

Overall, this graphic is a decent effort.

Graphic courtesy of Fee Fighters

ROI On Internet Marketing Services Infographic

ROI On Internet Marketing Services Infographic


One of the most commonly asked questions in the Internet marketing industry has to do with return on investment. Some internet marketing services can be harder to track than others. While some forms (such as PPC) are easy to track in terms of clicks, costs, and revenue, other forms are more like traditional advertising where you’re taking the time to build a brand and online presence to create sales tomorrow.

Using our handy-dandy chart above, you can see all the various forms of return on your Internet marketing. While all internet marketing services positively affect each of these aspects, this infographic highlights only those with the largest impact.

Best practices say to use a good mix of all of these marketing services to develop a well rounded campaign that can benefit from all forms of return. If you are having a hard time explaining or understanding the return on your investment, this chart may help.

Infographic provided by VerticalMeasures.com

Google By the Numbers Infographic

Google By the Numbers Infographic


Just how massive is Google (in real terms) you ask? More specifically, how many pages are in its index?  That is the question this aesthetically pleasing infographic attempts to answer. Even though the precise number of pages in Google’s index is a closely-guarded secret, this graphic relies on math to make an educated guess at the exact number.  And that number is..(drumroll please) 40 billion.

That’s quite a lot of pages if I do say so. Google is 1,600 times the size of what it was when it began.  According to the graphic, if you were some insane loon who felt the need to display all of Google’s indexed sites on a single monitor, the screen would have to be 6 million miles from corner to corner.  So, get cracking.  It should only take you about 150 years to build such a monitor.

The graphic covers many other aspects of Google besides its index, such as gmail, youtube (which it acquired in 2006), the business side of Google, and other “stuff” (ie. random facts).  Among the fascinating tidbits, gmail’s current storage allowance is equivalent to 1.74 billion full audio CDs. Another intriguing piece of info: because there are 1.5 billion images in Google, you would need 112 million floppy disks if you wanted to store them all.  Now, here’s where its gets scary (but the good kind of scary).  Google hopes to  index about 100 petabytes of information in the near future, which is equal to half of all printed material in human history.

Now, let’s delve into the grading segment.

Design: A-

This graphic’s design is fast and furious. Barely gasping for breath, the graphic sucks you in and never lets go.  A nice color scheme coupled with compelling images and charts makes this creation extremely well-done.

Content: B+

The content side contains many unique facts–not run of the mill items either.  Interesting tidbits that make you stop and say, “whoa, that’s amazing” flow throughout. There is one mark against this graphic from a content perspective, hampering it from breaking the B+ barrier.  The creator must learn the difference between revenue and profit.  The youtube portion presents a chart that says, “No revenue.”  What they actually mean to say is “No profit,” considering the graphic just discussed that youtube does in fact generate revenue, but only from 14% of its 1 billion videos each day.

Overall, I was impressed by this work. One policy that Google must change though: they ought to allow cats on site, not just dogs.  It’s an  interesting policy decision because usually it’s the other way around.

Graphic courtesy of computerschool.org

When you need print work done, they even offer free business cards, Conquest Graphics is a great online printing company to use.

U.S. Hunger and Obesity Infographic

U.S. Hunger and Obesity Infographic

world hunger graphic

How are hunger, poverty, obesity, food insecurity and food stamps connected? That’s the question this complex infographic attempts to answer, and its creator leveraged data from the U.S. Census Bureau, the CDC, and the USDA to reach her conclusions.  Anne Mai Bertelsen, the creator of this graphic, is the leader of MAi Strategies and Principal at Causeshift.  She created this chart to send a strong message that America needs a Hunger Data Consortium.

Why?  Consider, argues Bertelsen, that our best data on U.S. hunger is over two years old.  And when you acknowledge that over 49 million Americans suffer from hunger (or  “food insecurity”), and over 17 million of those are children, you can understand why a consortium is needed.  Despite decades of government programs and outreach from private citizens, hunger has actually increased over the past 20 years, which is why President Obama called on every American to help in his quest to eradicate childhood hunger in America by the year 2015.

But that’s unlikely to happen at the current pace.  That’s because the data presently available is scattered, fragmented, and only available to professional researchers and policy makers, not the average Joe on the street.  How can we collectively solve the national hunger problem if the average U.S. citizen can’t even look at the (antiquated) data?

The above infographic doesn’t answer questions, and it’s not supposed to.  It simply can’t–not with data behind hunger missing and incomplete.  The graphic indicates that states with heightened levels of food insecurity also tend to have high rates of obesity.  It shows that 14 states have higher than the national average rate of both food insecurity and obesity.  Looking for a link between the two?  You won’t find it.  Not until a hunger consortium is brought about so that all interested parties can have access to data.   When they do, they’ll be able to perform a proper analysis, and as a nation, we’ll be closer to solving the national hunger and obesity crises.

Infographics Scorecard

Design: B

Oval shaped designs draw you in, and the artist did an adequate job of that.  The graphic catches your attention and fills you with an urge to make sense of it all.

Content: B-

I regretfully have to assign a B- to the content portion of my grading for one simple reason: this graphic makes your brain hurt (and perhaps it’s supposed to.)  At first glance, you can’t make heads or tails of it, and no infographic should be byzantine.  The point of an infographic is to make things simpler.  In the artist’s fairness, this is a complicated issue with no clear-cut answers to the questions presented by the graphic.  So maybe it isn’t simple for a reason:  there’s no simple solution to the obesity and hunger crises.

Infograhic provided by: Anne Mai Bertelsen and Causeshift.com

Employee Theft Statistics Infographic

Employee Theft Statistics Infographic

While office theft by employees has been a problem since the invention of the office, it seems during times of economic uncertainty office theft rises substantially. Just how bad is it? How about 994 billion dollars being attributed to employees stealing? The infographic below clearly shows that employee theft is on the rise; and more startling is the fact that no one is immune to the lure of free pencils or getting a five-finger-discount when it come to electronics and other office equipment. All levels of education are guilty and those with bachelor’s degrees are the biggest offenders when it comes office theft.

Employee Theft in the Office Statistics Infographic

As the infographic shows, office theft is prevalent and one of the easiest ways to deter employee theft is through the use of asset tags to track office equipment. Labeling your office equipment is something to consider especially when your equipment can grow legs so easily.

Infographic created by Big Oak Studios. If you are interested in promoting your company through infographics and social media visit us today.

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