One of the most commonly asked questions in the Internet marketing industry has to do with return on investment. Some internet marketing services can be harder to track than others. While some forms (such as PPC) are easy to track in terms of clicks, costs, and revenue, other forms are more like traditional advertising where you’re taking the time to build a brand and online presence to create sales tomorrow.
Using our handy-dandy chart above, you can see all the various forms of return on your Internet marketing. While all internet marketing services positively affect each of these aspects, this infographic highlights only those with the largest impact.
Best practices say to use a good mix of all of these marketing services to develop a well rounded campaign that can benefit from all forms of return. If you are having a hard time explaining or understanding the return on your investment, this chart may help.
Infographic provided by VerticalMeasures.com