For many marketers, families hold the key to sales of all sizes. Things like open rates and ROI and their impact on a businesses sales all play a major part in selecting Direct Mail as a marketing channel.
Infographic Design: B
I think the design for this infographic has a professional business style that works well since the informant would be for professionals looking to market to families with children. I like that there are bright colors to help emphasize the information. There are not a lot of images though but I guess that is because this is more of a professional infographic. I like the 3D look that the infographic uses to display the informant. It makes it look a little different than other Infographics.
Infographic Information: B+
The information seems to give good statistics on how to marketing to families with children. It takes the statistics and displays in a way the reader can then decide how to use it. I think it is interesting to see what products families with children respond to from direct marketing. I believe the information would be good for anyone who is looking to use direct marketing especially if they are focusing on families with children.
Infographic provided by MarketResearch.co.uk