Did you know that beer has its own language, and that it’s language is snobbish at that? Someone has submitted one of the most unique concepts for an infographic that this blog has ever seen: How to talk like a Stereotypical Beer Snob. The graphic examines common beer terminology–everything from hops to pops to IBUS–and then shoves some beer currently on the market under the microscope. By the end of the graphic, the creator reveals his strong distaste for Coors Light. (But is he treating Coors Light fairly, or does he have an axe to grind?)

So, according to the graphic, beer is one of the most commonly consumed drinks in world history and has four major ingredients. Water, hops, malt, and yeast.  You create different tastes for beers by combining these primary ingredients in different ways. The graphic looks under the hood and pokes through every last detail of hops, malt, yeast, body, and IBU. Let’s quickly summarize:

Hops: These poky little pests are what give beer much of its aroma and taste. The main hops you and I are used to are British, American, and European ones. The graphic shows that they are composed of different things.

Malt: The main purpose of this is to balance out the hops. It’s composed of barely and wheat, and also comes in different flavors.

Yeast: I’m certain you know what yeast is, but just to renew, yeast is probably the most key ingredient since it’s what creates the alcohol in the drink.

Body: This is how the beer feels in your mouth, whether it be watery of heavy–the beer that is.

IBU: If you’ve ever had Arrogant Bastard Ale, than you’ve experienced a mighty harsh IBU. IBU stands for International Bitterness Units; it represents how bitter the beer is.

Now, as to the question about whether the graphic’s creator has an axe to grind when it comes to his hate for Corona Light. Does he? I would say no. The website he is associated with is a language one, so he’s not a competitor. Maybe he just really, really, really hates Coors Light. He wouldn’t be the first. Hell, the beer is so low-class it probably wouldn’t even attract many bids at a penny auction

Infographics Scorecard

Design: C+

What could have been a very strong concept unfortunately missed the mark. Lackluster colors and boorish design have derailed this graphic’s chance of getting a B- or higher.

Content: B-

Again, missed opportunities abound here. A real chance on the part of the writer to show outlandish or uncommon facts about beer. Instead the writer chose to play it safe and fill the graphic with run-of-the-mill info that a reader could find elsewhere.

Graphic courtesy of Pimsleur Approach.