This infographic looks at the reasons to include TV advertising as part of your marketing mix. TV advertising and especially DRTV (Direct Response TV advertising) gets the most from any marketing budget.

Live TV is watched by a massive 95.6% of ABC adults each week. ABC1 viewers are essential to TV advertisers as they are the more affluent households with more money to spend.

Lastly, the infographic displays several different advertising options used today and ranks them by marketing efficiency. This index measures how much money needs to be spent for a return on investment.

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