Social vs. Search Engine Marketing Video

Filed under: Internet Infographics, Video Infographics | Comments Off

Many marketers think that social media marketing and search engine marketing are not related at all. This video infographic takes this idea and compares the two to see if they are related and which is better for companies to focus on.

Infographic Review

Infographic Design: B+

The video design was good and had a nice theme throughout the video. The different rounds helped to distinguish the different points and helped the flow of the video. The characters were funny and added humor to the video. They represented each side fighting for the win and this was a great way to compare the information about social and search engine marketing. The statistics were nice and easy to read and the narrator gave a good summary so viewers did not have to read every word.  The video was a new and interesting way to share the information from a normal infographic.

 

Infographic Information: B

The information in the video was actually really interesting and compared social and search engine marketing. Each round offered a different point that the other was better at doing. Each round there was a winner deciding which marketing technique worked better. In the end the two tied, showing that they can both work together to market to consumers.  The statistics were not surprising that social did better for intractability while search did better with local business visibility. So the video really pointed out the differences in each one and how they both have unique ways of reaching the target market. This was a nice video that had some very good information about the two different marketing techniques.

Infographic provided by MDG Advertising


 


Video Infographic About Pinterest Marketing Demographics

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From MDG Advertising: All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses.“Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. 

The video goes on to cover the brands, both large and small. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

Video Infographic Review

Video Infographic Design: A+

What’s is not to love with this video infographic? The designer/videographer/animator used a great neutral color pallet and added a splash of muted reds and pinks to draw visual interest. The screens and information transition in a whimsical and logical way. Each statistic and graphic is Well though out and leads to the next bit of information. This is so clever and well done I am hopeful for the future of video infographics. Everything works well together include the typeface chose and the illustration style of all the graphics. My only one small grips is the music seems to repeat and therefore I heard a gap of silence, but that is a very small nitpick on an excellent infographic about Pinterest. Well done and color me impressed!

Video Infographic Information: A

The intro provided by MDG explains much of what is contained in this video infographic and you should really watch the whole video (2 minutes and 43 seconds) to take it all in. I watched it twice for fun and once for this review. The information is mostly statistics about Pinterest and why you should use it for your site’s marketing and social media needs. They list popular companies such as Whole Foods, Etsy, West Elm, and Real Simple that use Pinterest as a traffic producer and brand energizer. The demographics are highlighted and they show examples of how the process of pinning works at Pinterest.

Provided by MDG Advertising


Growing Up Video Infographic

Filed under: All Infographics, Funny Infographics, Video Infographics | Comments Off

Wonderfully fun and light-hearted video infographic on a subject most of us want to avoid, getting older and growing up. Narrated by a sweet little girl’s voice, this video is cheerful even as it discusses the prospect of moving through life faster than we want to and rewards that await.

Information from the Youtube.com page:

This is an Infographic for school (VFS) The script was made by Vincent Lui

The video made by:
me
Kasey Lum
Marisa Torres
and
Alexander Badr

Growing up…

music by luc
voice by mikayla faria

Growing up means getting married one day.  And marriage usually brings copious amounts of jewelry into the home.  As a married couple ages, money may become tight, and they may need to sell jewelry in order to make ends meet. Yes, the cycle of life. The video infographic sheds more light on the subject of aging.


Data Protection Infographic (Video Infographic)

Filed under: All Infographics, Business Infographics, Video Infographics | 1 Comment »

Another wonderfully creative video infographic created by Storagepipe.com, a major provider of online backup, business continuity and compliance services for larger companies. Specifically, the company helps organizations cope with the special challenges that come from exponential data growth and online backup.

Companies are now producing and sharing more data than ever, while new regulations are forcing these same companies to store their data for longer periods of time. This brings up some very complex problems that might not be always obvious to non-technical decision makers in areas such as Finance, Accounting or Legal.

In order to illustrate these points in a fun, easy-to-understand way, Storagepipe put together this short introductory infographic video about emerging data management trends.

My only criticism would be the choice of music. I couldn’t quite make out the words being repeated, but that is the point. I was trying to listen to the words when I should have been paying attention the text and graphics being presented. It might be better to go with a less invasive instrumental piece of music that doesn’t fight for the users attention. Other than that I applaud this effort and hope to see more of this new media push in the future.


A Video Infographic – The Conception of Wine

Filed under: All Infographics, Food Infographics, Video Infographics | 1 Comment »

Moving pictures and the infographic have bonded together to create a wonderful visual and auditory experience in this infographic video about the Conception of Wine.

Watch the video and be suitably impressed. You have to wonder if this is the next logical step for the infographic as it moves from static printed images to dynamic moving images that tell a story through movement and time rather than in the far less interactive medium of print.

Or is this just a phase, a new fad, that will quickly pass? With the many video sites on the Internet and colleges teaching more interactive multimedia classes I think this is something will see less of as a trendy solution and more as a long-term solution. Long live the infographic video revolution!