B2B Marketing: LinkedIn vs. Facebook Comparison Infographic

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B2B marketers use LinkedIn and B2C marketers use Facebook. That’s only logical, right? Conventional wisdom says that B2B marketing simply doesn’t work on Facebook because prospects are socializing. But does this really make sense?

Sheer numbers point to Facebook as a better opportunity for B2B marketers. Facebook blows LinkedIn out of the water in important states like users, minutes, and even users over the age of 35. That certainly seems like a good reason to use Facebook for B2B marketing, especially if no one else is.

At first glance, it seems counter-intuitive to market B2B products when prospects are in their “at-home” mode. But is it really? B2B marketers like Southwest Airlines and United Parcel Service of America are major advertisers on NFL programming. If people will listen to B2B marketing messaging while they’re watching football, why wouldn’t they listen when they’re chatting with friends and family?

Infographic provided by: San Diego Web Design & Marketing Agency and San Diego Small Business Marketing


Tip for Online Shopping [infographic]

Filed under: Technology Infographics | 1 Comment »

Hard to critique the content on this infographic sense it is written in German, but visually speaking it carries a lot of weight. A dark grey background with pops of bright magenta, teal, green and yellow really help this infographic stand out.

My German is a bit rusty, but the content is giving tips for online shopping, with advice such as avoiding spam, shop at major online stores and look for sales. Seems like good advice and common sense.

 
Via: Trend Micro


Intel Serves Up Christmas

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Intel

Better than try to explain it myself, here is how the infogrphic explains itself – “We know that people are going to be busy watching movies this Christmas and that movie making today is heavily reliant upon computer server technology….But did you know that Intel based servers are also working behind the scenes to bring you all of these other Christmas experiences?”  Let’s take a look:

Watching  A Movie

The average film runs about 127 minutes.  It takes multiple servers one week to render 3 seconds of a movie.  So, if there are 60 seconds to every minute, and roughly 127 minutes to each movie…well, you do the math.  That a lot of computing.

Searching For Gifts Online

800 million European web users use the internet to find gift ideas.  Intel is inside over 90% of the annual 8 million times 86 servers shipped globally.

On-The-Go Shopping

eBay anticipated 3 purchases from a mobile device every second in 2011.  For every 600 smartphones or 121 tablets one Intel server is needed to get the content to load.

Shopping Online

UK consumers will spend £3.72 billion in the two weeks leading up to Christmas.  Intel works with MasterCard to make your shopping experience secure.

Intel and Christmas Dinner

Intel is everywhere.  From the potato chips you eat to the cardboard boxes your gifts arrive in, Intel is involved with all of it.

Gift Delivery

DHL, the shipping company, manages a million transactions per hour.  That is managed by a data center that is powered by Intel.  Most logistics companies use Intel technology.  The basic top of the line Intel server can handle 2,500 online transactions per second.

Christmas Wishes

In 2010 209 million European Facebook users accounted for more than 10% of web activity on Christmas Day.  Most of your phone calls and emails pass through an Intel server at some point – in fact, 75% or more of Google and Facebook’s traffic are handled through Intel-based servers.  Facebook saw a 62% performance improvement after switching to Intel’s latest servers.  As many as 25 million people will send holiday wishes over Skype this year.

Google Search

Some of the most searched terms on Google leading up to this Christmas are:

10. Christmas Gifts

9. Christmas Songs

8. Christmas Trees

7. Christmas Markets

6. Christmas Decoration

5. Christmas Cards

4. Christmas Gifts

3. Christmas Ideas

2. Christmas Tree

1. Christmas Lights

Scorecard

Design:  A-

Very attractive, though some of the text is hard to read.

Information:  A

Though the data pertains to Europe, I think we can assume that Intel’s pretty important in the U.S. as well.

Source:  Intel Server Products


Technology and Medicine Infographic

Filed under: All Infographics, Health Infographics, Technology Infographics | No Comments »

TechMedIndustry

This extremely attractive infographic address how technology has changed the medical industry.  It starts off by stating “medical technology is the application of devices, procedures, and knowledge for diagnosing and treating disease for the purpose of maintaining, promoting, and restoring wellness while improving the quality of life.”  On the left of the entire infographic is a timeline of technological advances in the medical industry, starting with the invention of the stethoscope in 1816 and ending with the production of the first commercial hybrid PET/MRI scanner in 2008.  Check out the entire timeline for the whole scoop.

US Med Tech Companies By Segment

A pie chart shows us that a great many medical technology companies are focused on therapeutic devices, while the next biggest segment belongs to non-imaging diagnostics.  The next largest segment is dedicated to research and other equipment, and the next segment (second to the smallest) is dedicated to imaging.  The smallest segment is designated as “Other.”  In the therapeutic devices category, the largest piece of that piece of the pie goes to cardiovascular and vascular developments, and the smallest to urology/pelvic with many other therapeutic devices in between.

3 Ways Medical Technology Has Improved Treatment Processes

1. Faster Diagnosis

2. Less Invasive Treatments

3. Shorter Hospital Stays

Survival Rate

It is noted that the survival curve has flattened because of lower mortality and has become increasingly vertical with older people because of the technological advances.  A graph shows the percentage of people who lived until a certain age between 1900 and 1902, when only about 10% of people lived past the age of 85, and 2002, when almost 30% of people lived past the age of 85.  Based on this graph, most people live to age 55 or older, and around 50% of people live to at least age 80.

Advances in Medical Technology

Some of the advances mentioned are wireless heart monitors, skin cell guns, the STEM microscope, Nexagon healing gel, Berkeley Bionics’ eLEGS, and the iPhone Blood Pressure Monitor.  A description of each of these advances is included on the infographic.

Advancements in Health Record Technology and More

Sprint has something called M2M healthcare initiative that provides GPS tracking for patients with Alzheimer’s and dementia, and offers faster access to more unified personal data like heath records and test results.  Now there is also a “know before you go” option for hospital emergency rooms.  Some hospitals place their wait times on billboards, make them available on their website, and even offer the wait time via text.  Some hospitals participate in a service called InQuick ER where a patient can pay a $9.99 fee and hold a place in the ER online.

Helpful Healthcare Apps

Some of the apps listed are My Medical, which allows you to store medical histories for you and your whole family, BP Buddy, that helps you track your blood pressure levels, Glucose Buddy, which helps you manage diabetes, and iTriage, that is a diagnostic tool.  Also listed is the Ovulation Calendar – guess what that does?  Also, the Mediquations Medical Calculator brings 231 medical calculations and scoring tools right to your mobile device.

Scorecard

Design:  A

Like I mentioned before, this is a very attractive infographic.  It manages to get a lot of information across in a way that does not confuse you or frustrate you, and the colors used are easy on the eyes.

Information:  A

The information given is complete and well-researched.

Source:  SmallCellLungCancer.net


It’s A Smart World Infographic

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Its-a-Smart-World_hr

This infographic is a great homage to the microprocessor.  Born over forty years ago, the microprocessor has undergone many changes, and this infographic shows us the ways we use them today.

Energy

Microprocessors are used in commercial buildings to monitor energy consumption and make it so that the buildings are energy efficient.

Major Machines

Microprocessors are used in treadmills and other exercise equipment, vending machines, ATMs, cash registers, and more.

Advertising

Microprocessors allow retail signs to really communicate to their demographic - they are able to change to address people of a certain age or gender.

Cars

Traffic signs can guide cars away from wrecks and construction, digital surveillance helps keep order on the road, roads have warning systems for bad weather, and inside the car itself microprocessors make navigation systems and in-car entertainment a reality.

Personal Devices

From your household appliances to your MP3 player, microprocessors are all over your home.  In your computer, your TV, and maybe even in your medication.  They now make pill bottles that can tell you whether or not you’ve already taken your medication.

Farms

Tractors that can plant seeds, fertilize, and harvest are now automated, thanks to microprocessors, and microprocessors are even at the heart of the wind turbines, making them more energy efficient and useful.

Scorecard

Design:  A

It’s pretty, and neat-looking.

Information:  A

It really drives the message home when you think about how many everyday items contain a microprocessor.

Source: It’s a Smart World Inforgraphic by Intel


Evolution of the Microprocessor Infographic

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history_of_the_microprocessor

This infographic teaches us about the history of the microproccesor, which celebrated its 40th birthday this year.  Let’s take a look.

1970′s

The decade the microprocessor was born, it started with huge calculators and even bigger computers.

1980′s

The first enormous laptop was created, and game consoles emerged as a new generation turned to a new way to have fun.

1990′s

By this time, computing became widespread.  Computers were introduced to the business world, into people’s homes, and computers come in all shapes and sizes, from laptops, desktops, and even some early tablets.

2000′s

Thanks to the introduction of a slew of mobile devices, the internet is mainstream and media and technology grow exponentially.

2010′s

Today’s microprocessor delivers performance that the 1970′s may have not even dreamed.  Social media and all the other amazing things you can do on mobile devices and computers is possible because of the latest incarnation of the microprocessor.

Scorecard

Design:  C+

The conflicting design and outdated black and white drawings are kind of creepy.

Information:  B

The information is a little general, but solid.

Source: Microprocessor information from Intel.


Are You Addicted to Your Mobile Phone Infographic

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are-you-addicted-to-your-mobile-phone

This UK-based infographic asks if you are addicted to your mobile phone.  They say that 83% of people own mobile phones, and I am thinking they are talking about the population of the UK, because no way for the whole world, you know?  Of that 83%, 35% own smartphones.  Of the people who own cell phones, about half of them admit to be addicted to their devices.  Scary.

What do people do on their phones?  44% get on the internet.  23% participate in social networking.  38% send and receive emails.  73% take photos with their phones.  54% send those photos or video with their phone.  73% of mobile phone owners text message.

What would people be willing to sacrifice in order to keep their mobile phones?  70% of mobile phone owners would sacrifice alcohol (because what is the fun of drunk dialing on a pay phone?), 63% would give up chocolate (are they crazy?), and 33% would give up sex (we’re guessing the mobile phone has something to do with that for that 33%…).

Signs of Smartphone Addiction

Of the following scenarios, if  more than 7 apply to you, you’re addicted to your mobile phone and should seek help in the form of outdoors and fresh air immediately.  Leave the phone at home.

Scenario 1 – I never turn off my mobile phone.  See the image for more statistics related to this scenario, and for the following.  I don’t want to give everything away in this description!

Scenario 2 – I walk and text.

Scenario 3 – I don’t care where I am, I’ll talk on my phone.

Scenario 4 – I use company time to make personal calls.

Scenario 5 – I Facebook, Twitter, etc during work meetings.

Scenario 6 – I take my phone to the potty with me, and use it while I’m doing my businesses.

Scenario 7 – Rather than talking to people, I check my email, Twitter feed, etc. in public.

Scenario 8 – I don’t even watch TV anymore.  I just watch stuff on my phone.

Scenario 9 – I check my social feeds in the middle of the night.

The bottom line?  Moderation is key.

Scorecard

Design:  B-

It’s kind of busy, and the colors don’t quite work.

Information:  B+

I don’t like stuff that is region specific that doesn’t state it’s region-specific.  The internet is international, Baby.

Source: Are you addicted to your mobile? by new and used mobile phones


Doctor’s Tech Toolbox Infographic

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DoctorsToolboxLrg

This infographic talks about modernization of health IT systems, and how $19 billion was allocated to expedite the health IT systems under the American Recovery and Reinvestment Act of 2009.  It goes on to talk about spending technology-wise, and how technology is being used in the healthcare system.  It is not only an interesting bit of information about the healthcare system, but an interesting look at what types of gadgets doctors prefer to do their jobs.  The infographic informs us that US hospital spending on IT systems will be $4.7 billion by the end of this year, and will grow to $6.8 billion by the end of 2014.

The Gadgets

The majority of doctors prefer an iPad.  It doesn’t really say what the doctors use the iPads for, and I’m going to go ahead and assume it’s for work.  79% prefer the iPad.  75% of US physicians have purchased an Apple-based product, and that 38% of doctors plan to buy an iPad within a year.  Some of this must be for personal use, considering the next bit of information.

At the Point of Care

This tells us that 40% of physicians use a digital device at the point of care.  So of those 75% of physicians who have bought an iPad… Oh well.  2 in 5 doctors go online during a consultation, often on a handheld device.  The information accessed is usually drug reference, online journals, disease associations, or support groups for patients.

The Convenience of Mobile

This tells you something.  63% of the physicians are using a mobile device that is not supported by their practice in order to find mobile health solutions.  94% of physicians use consulting apps.  I suppose some practices provide mobile devices for their doctors.  The top three things physicians are interested in using mobile technology for are:  electronic medical records, prescriptions, and hospital monitoring of patients.  Mobile monitoring devices are expected to rise in demand – from a $7.7 billion dollar spend to $43 billion in 2011.  43% of the medical apps created are specifically made for health professionals.

Apps for Doctors and Nurses

This gives a brief description of 4 different apps that are used by medical professionals.  They include something that lets you look at the heart from any angle, and something that lets doctors take up-close photos of a patient’s skin.

Social Media

2/3 of physicians are using social media in their profession.  In the social media word, there are 1,188 hospitals, 548 YouTube Channels, 1018 Facebook pages, 788 Twitter accounts, 458 LinkedIn accounts, 913 FourSquare accounts, and 137 blogs.  50% of all doctors say they are influenced by user-generated content.

Design:  B+

The colors are a bit dull, but the graphics are good and the type is easy to read.

Information:  A

All very useful information about how social media and technology are changing healthcare.

Source:  Spina bifida at spinabifidainfo.com

 


Every Generation Needs a Revolution Infographic

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Rackspace-revolution-infographic1

Wow. I think this is pretty neat-looking.  I didn’t really get what it was about at first, but I definitely liked the spray-painty works.  Spray-painty isn’t really a word.  But you don’t care, do you?  It looks like it was spray painted on.  With a stencil.  Anyway…

In order to really understand off the bat what this infographic is about, you need to know what the source said about it in their blog post.  Paraphrased, they said that technological evolution has become the norm, and that we sort of take it for granted that the next new thing is around the corner.  This is a historical infographic about the EVOLUTION of technology, but they talk about it in REVOLUTIONARY TERMS.  I think.  Either way, they tell us what the first form of said technology was, and it’s evolution to its current format.  It’s not perfect, but it sure is fun.

Transportation

The graphic says the horse and cart started around 3500 BC.  The car was released in 1903.  We’re still driving cars, meaning we haven’t come up with the next new thing in that arena.  They throw out little fun facts, like the fact that a horse can put half of their body to sleep.  Is that even true?  That’s so cool.  They give us information about the first car (Model A.  It only came in red) but don’t cover the evolution of cars, because that would have taken a whole different infographic to explain.

Mail

The first use of organized mail delivery happened in Egypt in 2400 BC.  Today, we use email, which was first used in 1971.  They skip over Pony Express, and don’t talk about IM, but we get the comparison.

Phone

The telephone was invented in 1876, and the phonebooth was invented in 1889.  The first mobile phone was introduced in 1973 in Japan, and the first REALLY mobile phone was introduced in the 1980′s by Motorola.  They skipped over cordless phones and beepers, but whatevs.

Identification

Fingerprints were first identified as a good source of, well, identification by a guy named Sir Francis Galton in 1892, and in 1902 the first fingerprint evidence-based conviction was made.  It’s funny that even before 1892, Fredrich Miescher discovered DNA.  That happened in 1869.  They just didn’t know how they could use it.  They found out in 1987 when DNA first led to a conviction.

TV

EV was invented in 1920.  Live TV happened in 1936.  Today we have On Demand TV, which started (thanks, Virgin Media) in 2005.

Movies

The VHS was invented in 1971.  The DVD was released in 1993.  They deem it OK to skip over Betamax, LaserDisc, and other types of media, and BluRay isn’t big enough yet to make the list, I guess.  Makes me feel better about all those DVDs I own.

Music

The CD was introduced in 1982, and the MP3 in 1999.  Sub Pop was the first label to use MP3s.  Guess records and 8-tracks and cassettes don’t make the list either.

Server

The first big, clunky server was invented in 1981.  Cloud hosting has existed since 2005 but has really taken off since 2010.

Design:  B+ 

It’s neat-looking

Information: C+

but I want to rate it lower.

I have a pet peeve against misleading infographic titles.  If this had really been about generations, it would have been organized differently, and would have brought in information about the things I mentioned above that were left out.  However for something like servers, there are really only two options, so if you had to pick two for each I think they picked the best ones for every category except for music.  They should have started with the vinyl record, not the CD.  I get what they’re doing, and overall the information was fascinating.

Source:

Rackspace Hosting is the world’s leading specialist in the hosting and cloud computing industry. Rackspace provides Fanatical Support to its customers, across a portfolio of IT services, including Managed Hosting and Cloud Hosting.


Wrongful Convictions and the DNA Evidence That Frees Them

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Wrongful-conviction-statistics

Wrongful Convictions and the DNA Evidence That Frees Them

A wonderful and stark infographic highlighting the statistics around wrongful convictions and how DNA evidence can overturn rulings and help free people who were unfairly incarcerated.

From the infographic:
Our legal system, though one of the best in the world,is still deeply flawed, and wrongful convictions – the true number of which will never be known – are one of its most devastating effects. Luckily , science has worked hard to remedy the situation. Using DNA evidence, forensic scientists have been able to clear the names of almost 300 wrongfully convicted people. But this great work is only the beginning.

Though great strides in science and legislation have been made to free and help those who have been wrongly convicted, there is still much work to be done. and the damage these mistakes have done to the lives of its victims can never be quantified or fully repaired.

Not only are wrongful convictions still occurring, but 23 states still do not have compensation statutes for paying back the exonerated after their release.

Reach out to representatives in your area and find out what you can do to help. Visit www.InnocenceProject.org for more information to on how to help.

via: Forensic Science