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Since we’re only into the second month of 2012, it’s still a good time to post this one. This infographic addresses how people will spend their time online in 2012. I guess we’ll check back in 2013 and see if they were right.
General
The number of internet users will expand in 2012 – 3.1% over 2011 to 239 million users – 75.6% of the world’s population. That’s a total of 121% increase over the last five years. 1 in 20 users check their email 20 or more times per day, or every 45 minutes. 51% of internet users will experience “e-anxiety” over not being able to check their email or Facebook. Every minute, over 107 emails will be sent, and more than 89% will be spam. 3000 pictures or more will be uploaded to Flickr every minute.
Mobile
2012 will see 113.9 million mobile internet users and 106.7 smartphone users. 62.8% more table users, 41.9 million of whom will be Ipad users. 40% of all users access social media from their mobile phones.
Social Media
Facebook will reach 143.4 million U.S. users in 2012, which is an 8.2% increase over 2011. More than 30 billion pieces of content will be shared on Facebook every month. 2/3 of all internet users will use social networks, and more than 90% of them will use Facebook. Over 3 billion photos will be uploaded to Facebook every month. Tumblr will take over as the second most visited social network. Female users will continue to dominate social media.
Video
There will be 169.3 million online video viewers in 2012. That’s 53% of the world population and 70.8% of Internet users – 7.1% more than in 2011. 51.2 million people will watch videos using smartphones in 2012 and 14% more people will upload videos to YouTube. Men will continue to dominate the online video internet user market, spending 247,671,000 minutes watching the videos of 2011.
Gaming
As we learned in the Social Gaming Infographic, social games are all the rage. Online games will continue as the second online destination for gaming with a 9.8% increase over 2011. A total of 407 million hours will be spent gaming online, and app downloads for mobile gaming will increase by 67%. The global online gambling industry will grow over its $30 billion current value, and online bingo will generate over 1.3 billion of that share. Online poker and casinos will contribute with 46% and part of that $30 billion (over 41%) will come from sports betting.
ECommerce
88.1% of US internet users ages 14 and up will browse or research products online in 2012. Online buyers will reach 154.6 million in 2012, which is a 4.4% increase over 2011. For Ecommerce, 26% will be spent on travel reservations, 27% on electronics, 32% on airplane tickets, and 36% on clothes.
Books will comprise 44% of online shopping, probably thanks to e-readres.
Scorecard
Design: A+
This infographic is beautiful, and I really like the way the left side informs which topic is addressed, eliminating the need for headers that take up space. The flow is good, and the design is superb.
Information: C
While the information presented is good, there are a lot of grammer and usage errors, which makes one doubt the authority of the data.
Source: Slots of Vegas
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Choosing a web host for your precious little web site or you monstrous web presence can be a daunting decision, especially if you are new to the idea of hosting your own web site. This guide or flowchart for choosing a host can help navigate your decision process so you pick the best hosting option for you.
Some questions to ask: What type of site do you want to host? Ecommerce? Marketing? Corporate?
Will you process payments with your site? Do you need to compy with a security policy? What about your own expertise in hosting? Will your site have traffic spikes?
Answer these questions and get a decision on whether to host using cloud servers, hybrid hosting, dedicated hosting or other options included in this infographic.
Scorecard
Design: B
Nice use of a chalkboard and chalk as the design element to hold together the information in an interesting visual.
Information: B-
It seems a bit too simplistic. There are other variables to consider that should have been listed such as using Linux or Windows. But the basis for a good decision are here, but you will need to contact a hosting company for more details.
Infographic by Rackspace Hosting
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B2B marketers use LinkedIn and B2C marketers use Facebook. That’s only logical, right? Conventional wisdom says that B2B marketing simply doesn’t work on Facebook because prospects are socializing. But does this really make sense?
Sheer numbers point to Facebook as a better opportunity for B2B marketers. Facebook blows LinkedIn out of the water in important states like users, minutes, and even users over the age of 35. That certainly seems like a good reason to use Facebook for B2B marketing, especially if no one else is.
At first glance, it seems counter-intuitive to market B2B products when prospects are in their “at-home” mode. But is it really? B2B marketers like Southwest Airlines and United Parcel Service of America are major advertisers on NFL programming. If people will listen to B2B marketing messaging while they’re watching football, why wouldn’t they listen when they’re chatting with friends and family?
Infographic provided by: San Diego Web Design & Marketing Agency and San Diego Small Business Marketing
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If you spend a lot of time on the internet, or if you make your living that way, you’ve seen a lot of changes on Google in the past year. This is pretty fascinating, so let’s go through it step by step.
Content Attribution Update – 1/28/2011
A Google update designed to weed out content scrapers was released. It used better content attribution to identify the content scrapers. The infographic asks the question we’re all thinking right now – was that the birth of Panda?
“First” Panda Update – 2/23/2011
Also known as the “Farmer Update,” the Panda update swept through Google, impacting 12% of search results. The algorithm update was designed to better seek out and devalue content farms and content scrapers, sites with thin or poor content, and sites with loads of (excessive) advertising.
Google +1 – 3/30/2011
Google went social with the +1 button, which allows users to “influence the results displayed to people that are members of their Google Plus circles.”
Panda Update – 4/11/2011
The update heard around the world, Panda 2.0 introduced signals into the algorithm that made it so websites that users blocked dropped in ranking.
Panda Update 2.1 – 5/9/2011
Not a big update, this introduced minor changes to the algorithm. The impact was minimal, which was a relief after the 2.0 update.
Support Announced for Schema.org – 6/2/2011
Yahoo, Google, and Microsoft announced unified support for structured data through Schema.org, a project that allows webmasters to markup their pages so they are easier to find in search engines.
Panda Update 2.2 – 6/21/2011
Actually officially acknowledged by Google on June 21st, this update made changes to the algorithm, though they were minor. According to talk around the web, the update happened anywhere between 6/16 and 6/20.
Panda Update 2.3 – 7/26/2011
Around July 23rd, another Panda update occurred, and was officially recognized by Google on the 26th.
Panda Global – Panda Update 2.4 – 8/12/2011
An international Panda roll-out, this update impacted not only English-language searches but also non-English searches. Japanese, Korean, and Chinese language searches were excluded.
Expansion of Sitelinks – 8/16/2011
Google rolled out an expanded version of sitelinks, benefiting websites of bigger brands more than smaller websites. 6 sitelinks are the norm, but up to 12 per listing were seen at the time.
Google Introduces “Rel” Attributes – 9/15/2011
Google tackles the crawl and duplicate content by pagination issue by introducing rel=”next” and rel-”prev” attributes.
Panda Update 2.5 – 9/28/2011
Google reported this as a minor update, but website report it as a large, and potentially harmful one. Large traffic losses occurred, notably to the website of The Today Show.
Matt Cutts tweets about Panda “Flux” – 10/5/2011
Internet guru and Googlemeister Matt Cuts tweeted about a flux that would occur in the coming weeks. The fluxes that occured were on 10/9, 10/13, and 10/19 or 10/20. The last one, Panda 2.5.3, had a huge impact on search results.
Search Privacy Announced – 10/18/2011
Google reveals that people who are searching Google while they’re logged into their Google account would be directed to the SSL version of Google so their search queries would be encrypted. Good for user privacy, bad for internet marketers.
Google Freshness Update – 11/3/2011
This new algorithm change will pay closer attention to fresh content. Basically, it will display more time sensitive results in appropriate queries.
Matt Cutts Announces Changes to Algorithm Updates – 11/14/2011
Google tries to be more direct and transparent, so Matt Cutts explains 10 recent algorithm changes.
Panda Update 3.1
3.1, compared to 2.5.3, was minor, leading people to believe that 2.5.3 should have been named 3.0.
Google Announces Another 10 Updates
Google blogged about 10 more updates to the algorithm. Among other things, the updates will continue to weed out scraper sites and parked domains.
Scorecard
Design: A
Easy to read, and a good way to present all the information
Information: B+
If you don’t know anything about Panda, the Google algorithm, and that kind of stuff, you might be in the dark. A little more explanation would have been nice.
Source: Top Google Algorithm Changes of 2011 by HigherVisability
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We all remember the rejection of being turned down for a date or not being asked by that certain someone who we were sure would see how wonderful we were if only they would ask us out. The rules of love and romance change constantly but the reasons why you are denied love and romance are fairly consistent and this infographic puts into graphic form some of those very reasons. The dating infographic ends with the tagline by WeLoveDates.com, Love is on our side. Say what? Love is usually pummeling us both physically and emotionally. Sure love is great at times, but it also wallops us when we least expect it and gives us a dose of humility we never like the taste of, but I digress…
Labeled as an interesting survey about online dating, the infographic shows topics that can hinder your probability of being asked out on a date. As a surprise to no one, smoking is a big turn-off at 76%. I thought it would have been higher in our current health-at-all-costs generation. Other results are provided that are as expected, such as people would rather date someone who is physically attractive (points off more misspelling physical as phisical) rather than having a good personality. Would you date someone who had dated a friend?: 63% said they would not. And no one wants to date someone who is doing drugs…well, some said it depends on drug.
But the secret to a good infographic is providing information or statistics that surprise you and there are a few here. It is surprising, to me at least, that 59% of the people surveyed would date someone with children and almost 70% would date a work colleague (misspelled as coleague). Usually work relationships are shunned for obvious potential awkward reasons.
The presentation is clean and the colors go well enough together, but the spacing on the text is questionable in many places such as the number percentages being to close the answers (Yes and 37% aren’t separated by enough space). But other than that the choice of fonts is safe and easily readable. The graphics are a mish-mash of stock images and therefore don’t play well together, such as using “info-people” with the question of would you date people who had previously dated friends andthen using realistic silhouettes of humans for the next question. Why not use consistent outlines of people? I was also confused about the length of ash on the cigarette? Shouldn’t the ash be 76% of the length?
As with many infographics I see nowadays, the time to make a really quality design isn’t applied here. I think it’s obvious when there are two spelling mistakes within such a small amount of graphical text. The graphics are not uniform and only 7 questions are used in a stacked format so information is limited
Unfortunately this infographic on dating will be sitting home waiting for the phone to ring.
Design: C
Average design with nothing to stand it out. Use of clip graphics could have be uniform, but there is no plan or thought to keep the piece unified.
Information: C
No sources are given and the information is so-so at best; no eye-openers here and 2 typos really hurt with so little text.
