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Choosing a web host for your precious little web site or you monstrous web presence can be a daunting decision, especially if you are new to the idea of hosting your own web site. This guide or flowchart for choosing a host can help navigate your decision process so you pick the best hosting option for you.
Some questions to ask: What type of site do you want to host? Ecommerce? Marketing? Corporate?
Will you process payments with your site? Do you need to compy with a security policy? What about your own expertise in hosting? Will your site have traffic spikes?
Answer these questions and get a decision on whether to host using cloud servers, hybrid hosting, dedicated hosting or other options included in this infographic.
Scorecard
Design: B
Nice use of a chalkboard and chalk as the design element to hold together the information in an interesting visual.
Information: B-
It seems a bit too simplistic. There are other variables to consider that should have been listed such as using Linux or Windows. But the basis for a good decision are here, but you will need to contact a hosting company for more details.
Infographic by Rackspace Hosting
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B2B marketers use LinkedIn and B2C marketers use Facebook. That’s only logical, right? Conventional wisdom says that B2B marketing simply doesn’t work on Facebook because prospects are socializing. But does this really make sense?
Sheer numbers point to Facebook as a better opportunity for B2B marketers. Facebook blows LinkedIn out of the water in important states like users, minutes, and even users over the age of 35. That certainly seems like a good reason to use Facebook for B2B marketing, especially if no one else is.
At first glance, it seems counter-intuitive to market B2B products when prospects are in their “at-home” mode. But is it really? B2B marketers like Southwest Airlines and United Parcel Service of America are major advertisers on NFL programming. If people will listen to B2B marketing messaging while they’re watching football, why wouldn’t they listen when they’re chatting with friends and family?
Infographic provided by: San Diego Web Design & Marketing Agency and San Diego Small Business Marketing
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If you spend a lot of time on the internet, or if you make your living that way, you’ve seen a lot of changes on Google in the past year. This is pretty fascinating, so let’s go through it step by step.
Content Attribution Update – 1/28/2011
A Google update designed to weed out content scrapers was released. It used better content attribution to identify the content scrapers. The infographic asks the question we’re all thinking right now – was that the birth of Panda?
“First” Panda Update – 2/23/2011
Also known as the “Farmer Update,” the Panda update swept through Google, impacting 12% of search results. The algorithm update was designed to better seek out and devalue content farms and content scrapers, sites with thin or poor content, and sites with loads of (excessive) advertising.
Google +1 – 3/30/2011
Google went social with the +1 button, which allows users to “influence the results displayed to people that are members of their Google Plus circles.”
Panda Update – 4/11/2011
The update heard around the world, Panda 2.0 introduced signals into the algorithm that made it so websites that users blocked dropped in ranking.
Panda Update 2.1 – 5/9/2011
Not a big update, this introduced minor changes to the algorithm. The impact was minimal, which was a relief after the 2.0 update.
Support Announced for Schema.org – 6/2/2011
Yahoo, Google, and Microsoft announced unified support for structured data through Schema.org, a project that allows webmasters to markup their pages so they are easier to find in search engines.
Panda Update 2.2 – 6/21/2011
Actually officially acknowledged by Google on June 21st, this update made changes to the algorithm, though they were minor. According to talk around the web, the update happened anywhere between 6/16 and 6/20.
Panda Update 2.3 – 7/26/2011
Around July 23rd, another Panda update occurred, and was officially recognized by Google on the 26th.
Panda Global – Panda Update 2.4 – 8/12/2011
An international Panda roll-out, this update impacted not only English-language searches but also non-English searches. Japanese, Korean, and Chinese language searches were excluded.
Expansion of Sitelinks – 8/16/2011
Google rolled out an expanded version of sitelinks, benefiting websites of bigger brands more than smaller websites. 6 sitelinks are the norm, but up to 12 per listing were seen at the time.
Google Introduces “Rel” Attributes – 9/15/2011
Google tackles the crawl and duplicate content by pagination issue by introducing rel=”next” and rel-”prev” attributes.
Panda Update 2.5 – 9/28/2011
Google reported this as a minor update, but website report it as a large, and potentially harmful one. Large traffic losses occurred, notably to the website of The Today Show.
Matt Cutts tweets about Panda “Flux” – 10/5/2011
Internet guru and Googlemeister Matt Cuts tweeted about a flux that would occur in the coming weeks. The fluxes that occured were on 10/9, 10/13, and 10/19 or 10/20. The last one, Panda 2.5.3, had a huge impact on search results.
Search Privacy Announced – 10/18/2011
Google reveals that people who are searching Google while they’re logged into their Google account would be directed to the SSL version of Google so their search queries would be encrypted. Good for user privacy, bad for internet marketers.
Google Freshness Update – 11/3/2011
This new algorithm change will pay closer attention to fresh content. Basically, it will display more time sensitive results in appropriate queries.
Matt Cutts Announces Changes to Algorithm Updates – 11/14/2011
Google tries to be more direct and transparent, so Matt Cutts explains 10 recent algorithm changes.
Panda Update 3.1
3.1, compared to 2.5.3, was minor, leading people to believe that 2.5.3 should have been named 3.0.
Google Announces Another 10 Updates
Google blogged about 10 more updates to the algorithm. Among other things, the updates will continue to weed out scraper sites and parked domains.
Scorecard
Design: A
Easy to read, and a good way to present all the information
Information: B+
If you don’t know anything about Panda, the Google algorithm, and that kind of stuff, you might be in the dark. A little more explanation would have been nice.
Source: Top Google Algorithm Changes of 2011 by HigherVisability
Filed under: All Infographics, Cultural Infographics, Internet Infographics | 2 Comments »
We all remember the rejection of being turned down for a date or not being asked by that certain someone who we were sure would see how wonderful we were if only they would ask us out. The rules of love and romance change constantly but the reasons why you are denied love and romance are fairly consistent and this infographic puts into graphic form some of those very reasons. The dating infographic ends with the tagline by WeLoveDates.com, Love is on our side. Say what? Love is usually pummeling us both physically and emotionally. Sure love is great at times, but it also wallops us when we least expect it and gives us a dose of humility we never like the taste of, but I digress…
Labeled as an interesting survey about online dating, the infographic shows topics that can hinder your probability of being asked out on a date. As a surprise to no one, smoking is a big turn-off at 76%. I thought it would have been higher in our current health-at-all-costs generation. Other results are provided that are as expected, such as people would rather date someone who is physically attractive (points off more misspelling physical as phisical) rather than having a good personality. Would you date someone who had dated a friend?: 63% said they would not. And no one wants to date someone who is doing drugs…well, some said it depends on drug.
But the secret to a good infographic is providing information or statistics that surprise you and there are a few here. It is surprising, to me at least, that 59% of the people surveyed would date someone with children and almost 70% would date a work colleague (misspelled as coleague). Usually work relationships are shunned for obvious potential awkward reasons.
The presentation is clean and the colors go well enough together, but the spacing on the text is questionable in many places such as the number percentages being to close the answers (Yes and 37% aren’t separated by enough space). But other than that the choice of fonts is safe and easily readable. The graphics are a mish-mash of stock images and therefore don’t play well together, such as using “info-people” with the question of would you date people who had previously dated friends andthen using realistic silhouettes of humans for the next question. Why not use consistent outlines of people? I was also confused about the length of ash on the cigarette? Shouldn’t the ash be 76% of the length?
As with many infographics I see nowadays, the time to make a really quality design isn’t applied here. I think it’s obvious when there are two spelling mistakes within such a small amount of graphical text. The graphics are not uniform and only 7 questions are used in a stacked format so information is limited
Unfortunately this infographic on dating will be sitting home waiting for the phone to ring.
Design: C
Average design with nothing to stand it out. Use of clip graphics could have be uniform, but there is no plan or thought to keep the piece unified.
Information: C
No sources are given and the information is so-so at best; no eye-openers here and 2 typos really hurt with so little text.
Filed under: Business Infographics, Internet Infographics | No Comments »
Picking a shopping cart for your online business is one of the most important decisions you will have to make when you launch your website. This graphic examines essential features of shopping cart software from many angles. From a usability perspective, this is possibly the best graphic we have ever featured on this site. Sure, we’ve had graphics to help you memorize the names of every pasta type on Earth, and graphics to make you aware of every nook and cranny on the cruise ship Oasis of the Sea.
But this graphic serves a real practical purpose. Say you’re a website owner. You need shopping cart software for your e-commerce site and you need it now. Where are you going to turn? This graphic, of course.
The graphic points out that web design is very important and that first impressions count a great deal. Grand web design has shown unequivocally to increase conversions. A pie chart on the graphic shows that 75% of web users make snap judgments on a company’s credibility based on its site design. Frankly, I find that rather sad, but that is the reality, and if you are running a website, that is a reality you have to cope with. A more haunting bit is the fact that 68% of users say they will distrust a website if its design isn’t up to snuff. That is very stat to keep in mind if you’re running an e-commerce site.
The graphic goes through a checklist of items that every shopping cart should have in order to be ready for prime-time, if you will. Here’s a brief summary:
–Support should be offered 24/7
–Account managers should be available for assistance at all times
–inventory controls are a must
–an affiliate program built into the software is ideal
–the cart should be optimized from a search engine optimization perspective
Alright, how does this graphic stack up from a grading perspective. Quite well, in fact.
Design: A-
There are fine design elements here! It sizzles! It pops! It makes you beg for more! The graphical elements are superb.
Content: B+
There is no doubt that the facts and opinions about what makes for a strong shopping cart are useful. We would have appreciated a bit more unusual facts to really push this graphic over the top and into “A” territory though.
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This infographic, created by kgbpeople.com tells the sordid tale of cyber crime. Sure, you’ve received the occasional scam email every now and then (well, to be more accurate, you probably receive one everyday), but have you ever stopped to think about just how many of the things are sent daily. It may come as no surprise to you that a mammoth 75 million scam emails are sent every single day, with 2,000 new victims created per day. Yes, believe it or not, there are people who actually mail money to Nigeria everyday in the hope that they’ll get a chest of gold out of an ancient Goonies-type cave or some other made-up location with hidden treasure that’s just waiting to be unearthed by a Nigerian prince and his American business partner (read: person ignorant enough to believe in anything).
The somewhat sad part of cyber crime is that 25% of all cases remain unsolved. Here’s another stat that will send shockwaves deep into your cyber-crime plagued soul. 73% of Americans have experienced some form of cyber crime. You know what that means: if you’re an American and you’re reading this, you’ve probably already been a victim. Now, let’s dig into some stats about the profiles of the hackers perpetrating these crimes. 66% are American, 10.5% are British, and 7.5% are Nigerian. Now, at first blush, you might be inclined to generalize based on those numbers that the percentage of people in Nigeria who hack and scam is inordinately high. But, when you consider that Nigeria has a population of 154 million compared to Britian’s 61 million, you realize that it’s not inordinately high at all and that there are actually more hackers per capita in the U.K. then there are in Nigeria.
I happened to catch the 1992 film Sneakers over the weekend, and what really grabbed my attention was how far we’ve come as a “hacking culture” since the early 90′s, which was really the birth of modern day hacking. Alright, it’s time for the grading portion. Good luck hacking your way out of this one.
Design: A-
This design is above-average at worst and superlative at best. A nice hodgepodge of charts, graphs, and unique illustrations combine to make this graphic a top tier one.
Content: A-
There are many useful facts here within. I would rate this graphic extremely highly from a content perspective, mainly because the realities it reveals about cyber crime are enough to cause many sleepless nights.
We here at the showcase applaud this graphic’s makers for a job well-done. (Our whole staff is now standing around a table and clapping.)
Filed under: Internet Infographics | 2 Comments »
If you are not bilingual, then you may need some help understanding this graphic. Well, I haven’t taken a Spanish class since high school, but I shall try my best. En realidad no sé nada de español, así que soy la persona menos calificada para hacerlo. Es broma. If you don’t know Spanish, what I just typed there was, “I actually don’t know anything about Spanish, so I’m the person least qualified to do this.” Just kidding. Ok, so, the purpose of this graphic is to examine the trends of Spanish Internet users. The graphic asks and answers the following questions:
–How often are Spanish Internet users online?
–What operating systems do they use?
–What browsers do they use?
–How do they search?
–How do they shop online?
–Are they likely to have a friend standing over their shoulder as they browse the net?
–How do they generally encounter Internet ads?
There is essentially a graphic supporting every piece of data except for advertising (Publicidad) where there is a dummy with a dart supporting several facts, social networks (Redes sociales) at the bottom of the page, and data related to video consumption online where the data was enclosed in a film strip across the page.
Here is further explanation:
• The Internet Explorer 6 graphic (a row of dummies with the last two upside down) supports the text underneath which can be translated as: The percentage of users running Internet Explorer 6 in Spain reduced from 9% to 4% in 2010.
• In relation to e-commerce: the magnifying glass is analyzing a set of three words below: brands, products and user reviews (marcas, productos, valoraciones)
While I cannot judge the content portion of the graphic very well, the visual component is stunning, and the graphic appears to offer a wide variety of info on the topic. Very meaty. Overall, a superlative graphic submitted by 2mdc.com.
Filed under: All Infographics, Internet Infographics, Technology Infographics | 4 Comments »
The preceding infographic, provided by the online storage site Mozy, is an intense look at all the qualities of a petabyte, which is equal to one quadrillion bytes. Quite a lot of memory, right? To put things into perspective, one single petabyte is equal to 20 million four-drawer filing cabinets filled with text, as the graphic notes. It’s also equal to 13.3 years of HD-TV video. So, how much are 1.5 petabytes equal to? That’s the size of 10 billion photos on Facebook. When you start getting into 20 petabytes, you begin looking at crazy numbers, for 20 petabytes is the amount of data that Google processes on a single day. And get this, the total manufactured hardrive space in 1995 was equal to about 20 petabytes. Ready for a stat sure to shake you out of your boots? 50 petabytes, only 30 more than 20 obviously, is equal to the entire written collection of work by all of mankind (in all languages) since the dawn of civilization. So, when you consider that Google processes 20 petabytes in a single day, it’s not inconceivable at all to think it will one day have records of every single text in human history. I mean, they are already processing more than 50 petabytes of data in a given week.
Since this graphic was created by Mozy, you might be wondering how many petabytes Mozy has stored, and the answer to that question is roughly 15 petabytes. The graphic contains many intriguing facts, such as the fact that that worldwide datacenters now annually consume as much energy as Sweden. Hardrives are getting larger and larger, but they remain affordable because the price of them continues to go down. In 2007, Hitachi announced the world’s first terabyte hard drive which holds 1000 Gigabytes. One company, Colossal storage, predicts that it will have a 1.2 petabyte hard drive on the market in the next 2-5 years. Ok, let’s jump into the grading portion.
Design: A-
The graphic doesn’t rely on fancy gimmicks–it goes for elegant simplicity, and it delivers. The graphic’s plain yet visually appealing color scheme shows in many ways how less is more.
Content: A-
I am giving the content high marks as well. A top-notch research job by Mozy. A superb collection of facts. A cool, silicon avatar. Overall, a very impressive graphic.
Filed under: All Infographics, Internet Infographics, Technology Infographics | No Comments »
Ever wanted the lowdown on cloud computing stats? This graphic by Cloud Hype Market provides just that. And what you learn by reading the graphic may shock you. You see, in the next few years, cloud computing will expand greatly. So greatly in fact that cloud computing expenses will account for 25% of all IT department expenditure by 2012. According the graphic, most people agree that using the cloud has done the following:
–alleviated internal resource pressures
–reduced the cost of infrastructure
–decreased IT performance challenges
–improved end-user experience
–simplified the IT managment process
–improved user’s self-worth
Here’s in interesting stat for you. There are 50 million servers in the world today, and Google owns 2% of them. In time, that 2% may be 20%, and decades from now, perhaps 60% or higher. Now, who are the principal “actors” of the cloud, as the graphic puts it? 4 companies have the most marketshare. They are Zoho.com, Google, Rackspace, and Microsoft 365. All of these services host mission critical apps like email and other services.
The bottom of the graphic is filled with some interesting stats. Did you know that 56% of Internet users use email services like gmail, yahoomail, and hotmail. I would have thought that it would be higher. 34% store personal photos online. I thought that stat would have been lower. 5% pay to store files online and 5% pay to backup their hardrive online. I was surprised at those two stats. We all sense they are only going to go higher.
Infographics Grading Showdown
Design: B+
A great graphic, but can you guess why I didn’t reward it with an A? Check out the last section. Do you think the creator choose a good use of colors there? You have to squint your eyes to read it. Light gold (if that’s the color) on black doesn’t work. That section should have been re-done before it went to print.
Content: A-
No real complaints here. Solid stats presented in lucid ways. Overall, a very impressive job by the folks at CloudHyperMarket. Looks like a useful website as well.
Filed under: Entertainment Infographics, Internet Infographics | 1 Comment »
Ok, this graphic isn’t actually about the entire history of online video: it only covers the past five years. Still, though, the graphic is cleverly made and gives you a real glimpse into the hyper-competitive, hyper-innovative world of online video. Most of the major online video breakthroughs happened in the past five years anyway, so this graphic is adequate in that regard. To create this graphic, the Techsmith team worked with The Blog Herald, and they did a stupendous job, as usual.
The graph first points out that 69% of Internet users download or watch video online. 61% watch movies and TV shows, and 23% download videos. The graphic then goes on to present facts that take no one by surprise. 18-29 year-olds are the heaviest consumers of Internet video. Now, here’s the all important fact. And bad fact if you hoped that video sharing websites were going to make money. Only 4% of users pay to watch content online. Back 2007, that number, surprisingly was higher, as 7% did.
Then the graphic goes into a timeline. Key events include the creation of Youtube in 2005, it’s sale in 2006, and the birth of Revision 3 and Podtec. 2006 was an important year not just because of Youtube’s sale to Google for 1.65 billion (who thinks that Google overpaid by the way?), but also because many people stopped downloading .mov files in 2006 and instead watched videos via flash. 2008, as the graphic displays, was the year that online celebrities started to come into their own (whatever that means). Youtubers like Smosh and Brookers bounced their way into living rooms across the country. In March of 2009, the Streamy Awards honored web series from 2009. The awards show was a complete smash, as youtubers like Smosh and iJustine bagged more awards than they could shake a stick at.
One of the intriguing stats of the graphic is the fact that 1 in 5 adults who watch online video also upload it. That number is a bit higher than I would have expected.
Let’s move on to the grading segment now.
Design: A-
There are many strong points here within. I would it gets a little bit patchy in certain sections, as in, there doesn’t seem to be much design, just words. But overall, the design elements in this graphic hold your attention, and where this graphic really wins points in variety of charts. There are bar graphs, timelines–you name it. Plenty of fixins’, as they say.
Content: A-
The content is also very strong, and filled with interesting choices about what to include. All the major events in online video history are captured. If someone forced me to use cliche to describe this graphic, I would remark, “no significant stone was left unturned.”
Graphic humbly provided by Techsmith.
