FSC-Certified Recycled Paper Saves Trees

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ForestEthics created a survey & asked people, “Why Do Forests Matter to You?” This is the word cloud infographic they created from those responses.

forest word cloud

Source: http://forestethics.org/wfdsurvey

Conquest Graphics asks some great questions about why recycled paper is so important in the printing industry.

  • What are the issues involved in using recycled paper?
  • Why is it important that you deal with companies that are FSC-certified?

These are questions which may be viewed as separate issues, but in fact they are related. It’s important that you as a responsible buyer of printed products understand these issues and why they matter to you.

Let’s start with the basics. FSC stands for the Forest Stewardship Council, and companies such as Conquest Graphics which have earned the FSC certification are those who have proved to this independent certifying organization that they meet critical standards in using paper products which come from forests which are responsibly managed, and that they use a significant percentage of post-consumer (recycled) paper in their products.

What does this mean to you, the buyer of printed materials, in practical terms?

It means that in many if not most of your buying decisions, the use of paper which contains some recycled material may lead to cost savings without reducing the quality of your product. Some printed products may require virgin pulp, and you may not be in a position to compromise on that. But wherever possible, if you can save money and use partially-recycled paper, it may well make sense to do so.

Conquest Graphics will work with you and make sure that you are able to use paper which meets your needs from a pricing and quality point of view. We do have the leeway to use paper which does not contain recycled material, and this usage does not affect our certification.

There are plenty of companies you can find to do business with which claim to be FSC certified but are not, or which make no claims along these lines and are not concerned with the issue. The fact that you are reading this brief article on the subject means that you are probably conscientious enough to want to understand the issues and make the right decision.

And so this brings us to the second question. (See above.) Why is it better to deal with us, and who is it better for?

The second part of that question is easy: it’s better for the environment, and if it’s better for the environment that means it’s better for everybody. Does this point need any further elaboration ? Probably not. If you are in favor of making business choices which favor the environment, then you will want to work with companies such as Conquest Graphics which have already made that commitment.

Now that we have established that we are committed in this direction, and that this direction helps the environment, why is it better for you to deal with us? What do you get out of it?

Simple: for whatever product or service you offer, you can legitimately say that you too are doing your part to help the environment. That makes you a steward of the environment, an environmentally-oriented company. And you can use that fact in your own marketing efforts, and you would be perfectly justified in doing so.

And since there are millions of consumers who prefer to deal with companies who are environmentally conscious, then you reap the benefits, as you should.

Contact Conquest Graphics today to join forces in printing brochures and other paper products which are environmentally friendly.


Trading Desks and Digital Advertising

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Digital Advertising Financial Markets

I have to admit, I was confused by this title.  I was still a little confused looking at the infographic.  I’m just going to break it down just as it is stated on the infographic and all will become clear.

Securities Market Ecosystem

The players that make up the Securities Market Ecosystem are Investors, Investment Management, Stock Brokers, Market Makers, Stock Exchange and Corporations.  Investors are buyers – they are companies and individuals with money.  Investment management provides investment advice and fall into the advisor category.  Stock Brokers are facilitators – they are the people who buy and sell stocks for other people.  Market Makers are part of trading technology.  They facilitate trades between buyers and sellers.  The Stock Exchange is a market – it is where stocks are traded.  Finally, corporations are sellers – they have stocks to sell.

Media Buying Ecosystem

The players that make up the Media Buying Ecosystem are advertisers, ad agencies, trading desks, DSP, ad exchanges, and publishers.  Advertisers are buyers – they have an ad message they need to get out there in order to sell their product or service.  Ad agencies provide media buying recommendations and act as advisors.  Trading desks fall into the facilitator category – they are people who buy and sell media via a DSP.  DSP fall into the trading technology category, they aggregate ad exchanges and data.  Ad exchanges act as markets, enabling the buying and selling of media.  Publishers act as sellers, they have companies with media to sell.

Scorecard

Design:  B+

It’s very attractive, and easy to follow, if you’re lucky enough to understand what they’re talking about.

Information:  A?

Food for thought.

Source:  Pretarget


UK Business Infographic

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perecent job

This infographic looks at UK business.  The design is understated, and the information communicated is simple, if you can wrap your head around it.

The heading says “If 27% of small UK businesses created just 1 job” but then jump to a section where they give us a little bit of data before  they finish that sentence.

A sample of small UK businesses was asked if they planned to hire anybody in the next year, and 73% of them said no.  That leaves us with the 27% from the header, so we know where that bit of data came from.

Apparently, there are 1,178,745 small businesses in the UK, so if 27% of those small businesses hired just one person, that would result in the creation of 318,261 new jobs.

The UK is at a 17 year high of 2.62 million people.  If those 318,261 jobs were created, it would reduce the UK unemployment rate to 2.3 million.

A graph shows you the unemployment trend from 2000 to 2011, with a projection into 2012, based on the information that 27% of small business plan to hire at least one person in the next year.

If all this comes to pass, 198,139 fewer people would claim a weekly Jobseeker’s Allowance, which would result in a £10.5 million savings for the UK government.

Scorecard

Design:  B-

I like the minimalist design, but believe the lettering could be larger without losing the impact of the data.  I also disagree with the color choices.

Information:  A-

The information is presented in an interesting way, and it is good information to know.

Source:  Simply Business


Fear of Starting Businesses in the UK Infographic

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business link

This infographic is pretty cut and dry.  It tells us that only one quarter of the U.K.’s working population believes there are good start-up opportunities where they live.  Of that one quarter of the working population, 1 in 3 are afraid of starting their own business.  So that makes it so that two thirds of one quarter of the U.K. working population that are brave enough to start their own business.

If 1% started their own business, and that business made a £1000 profit, the U.K. economy would receive a boost of £33 million.  5% would create a boost of £163 million.  If all 100% did it, it would create a boost of £3.25 billion.

That’s all it says, but that’s pretty powerful.

Scorecard

Design:  B+

It’s clean, it’s easy to read, and it’s straightforward.

Information:  A

While it’s a very little bit of information, it’s good information, and it’s succinctly stated.

Source:  New UK business from Business Link.


Gipfel 2010 Summits Overview Infographic

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Summits Overview

From the creator of the infographic:

Marcus Evans Gipfel 2010 Summits Overview

“Currently companies are facing challenges to stay as profitable and efficient as possible. The GIPFEL series of summits help companies throughout Europe to meet the challenge and offer approaches to implement radical cost saving initiatives without affecting their operation, flexibility and productivity.

This infographic by Marcus Evans is to convey information about the business conferences around the world by who are the most popular delegates, what their jobs are, and where it creates the most social engagement.”

Because this infographic is so niche, I’m just going to talk about it generally.  Overall, it is well-designed, and the information is relevant in the context of the creator’s business.

Source:  Marcus Evans Seminars and Marcus Evans Blog

 


Getting the Most from the Job Market Infographic

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JobMarketInfographicLrg (1)

There is a lot of information on this infographic, but isn’t that what infographics are for?  Getting a lot of information across in an easy-to-understand way?  Yes.  That’s why we’re all here, right?  So let’s see if this piece does its job.

Percent of Distribution by Income

If I’m reading this wheel right, it looks like 20.5% of the distribution of money (?) goes to people who make $100,000/year or more. Or is it that 20.5%  of the population makes $100,000/year or more?  I’m assuming that it’s 20.5% of the money, but that could be wrong.  This section could be a little clearer.  The average yearly salary in 2010 was $44,410.00.

Top 10 Highest Paying Jobs

The highest paying jobs are, in order from largest salary to smallest, surgeon, anesthesiologist, CEO, dentist, lawyer, natural science manager, petroleum engineer, architectural and engineering manager, computer and information systems manager, and marketing manager.  There is also a section on this list that shows how many average years of college one of these professions takes.  The list is kind of skewed, because below it shoes that there are other professions in the medical field that pay more than CEO, etc.

Top 10 Lowest Paying Jobs

The lowest paying jobs, in order of lowest pay to highest, are fast food cooks, food prep people, dishwashers, shampooers, counter attendants, hosts and hostesses, amusement park attendants, cashiers, farmworkers, and ushers.  The average hourly wage of the top 10 is $73.86 per hour, the average hourly wage of the lowest 10 is $9.32, while the minimum wage is $7.25.

Money By Degree

A person who doesn’t graduate high school stands to make $21,332 per year, while a person with an advanced degree stands to make $55,242.  A person with a Bachelor Degree will make twice what a person who didn’t graduate high school will make.

Earnings by Major

The next section handles earnings by major – take a look.  You may be surprised by the numbers.  There is also a list of the top 10 majors with theh highest median earnings.  They’re mostly all in engineering or science.

Percentage of Employment by Education

See the graph for a further explanation of this.

Is School Worth the Cost?

The final sections deal with the cost of schooling, and a listing of the top 10 majors with highest employment rate vs. the top 10 majors with the lowest.  It also shows how much it costs to get certain degrees, and the meager starting salaries of those professions.  But I think the point is that eventually, if you earn a degree, you will earn more money.  And, an advanced degree will end up earning you the most money.

Design:  B+

The infographic is attractive and split into easy-to-follow sections.

Information:  B-

Other than the unclear section about the distribution by income, the information is straightforward and illuminating.

Source: Online Masters Programs for No GMAT MBA’s


Business Card Face Off Infographic

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Business-Cards-4.14.11

This infographic compares 8 top business card printing companies in terms of minimum order, price per card on minimum order, cost per 1000, standard card stock, UV coating, full color back, ground shipping to PA, delivery time, final size, and total with shipping.  There is a fairly complicated grid at the beginning that shows the stats for each category for each contender (123 Pring, ABC Business cards, GreatFX, moo, Overnight Prints, U Printing, Vistaprint, and Zazzle).  It shows the winner and loser for each category.  There can be more than one winner, and more than one loser.  For instance, several companies use UV Coating, so they are all winners for that category.

Mugshots

This section discusses each of the contenders, with an overview of their product, and grades for stock, printing quality, and card crop of the front of the card and packaging and delivery for the package the cards come in.  The overall winners are OvernightPrints, GreatFX, and UPrinting, while the winners of Overall, Cheapest, and Fastest go to OvernightPrints , UPrinting, and AllBusinessCards, respectively.

Design:  A

Good-looking

Information:  A

Nice to know this information

Source:  Business Cards in a Business Card Face Off


Where in the World are the American Jobs Infographic

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Where in the World are the American Jobs Infographic

This infographic asks a really important question – where in the world ARE the American jobs?  If you live in the U.S., odds are you know somebody (or may even be somebody) who is looking for a job.  The options are scarce, the pay is low, and the economy keeps getting worse and worse.  So, let’s look to see if this infographic can give us any answers.

Unemployment Rate

A graph shows us that in 1990 there were just under 7,000,000 unemployed people in the U.S.  As of 2010 there were almost 15,000,000 unemployed people in the country.  That was about 9.6% of the population.  As of July 2011, the unemployment rate was 9.1%.

Jobs Needed

Apparently, 150,000 new jobs need to be added each month in order to keep the growing population employed.  Bump that up against the 36,000 jobs that were added in January of 2011, and it’s easy to see why the unemployment rate stays so high.

Gross Jobs Lost and Gained

As for jobs lost, the amount seemed to rise steadily between 1993 and 2001, fall between 2002 and 2006, spike like crazy between 2008 and 2009, and finally take a plunge in 2009/2010.  As for jobs gained, there was a spike in 1995, a drop in 1996, and a decline until 2008, where there was a sharp drop.  Between 2009 and 2010 the amount of gross jobs gained has risen a little, which is a good thing.

Why?

The next section is aptly called “The Blame Game.”  A “pool of respondents” have a few different explanations as to why the unemployment rate is increasing.  Some think it’s because of less expensive labor performed by people who came to the U.S. from a different company.  Some think it’s because we’re outsourcing so much work to other countries to save money.  Others thin kit is because of Wall Street.  Yet others blame George W. Bush, while others blame Obama.  The numbers in this section don’t make sense to me, unless the pool of respondents were able to give more than one answer, or they did the percentages based on asking person A if they believed one was true and 74%, for example, said yes.  This is a point of contention for me with most infographics.  I was taught to show my math.  And I do.  But alas, I digress…

It Gets Worse

Not only is the unemployment rate awful, but the import/export balance is in the dumper.  The gap between what America exports and imports is growing – in 1991 the U.S. imported $488,172 millions of dollars worth of stuff while exporting $421.922.9 million – leaving a negative balance (money earned from exporting minus money spent by importing goods) of $66,249.8 million.  In 2006, the negative balance was over $827,970.0 million, with us importing a lot more.  In 2010, the U.S.’s biggest export to China was “scrap and trash.”  What they want with scrap and trash, I don’t know, but that’s pretty bad that scrap and trash beat out, volume-wise, anything we built or manufactured.

What People Earn

This tiny section addresses the median earnings of someone with a high school diploma vs. someone with a Bachelor degree, and for some reason tells us the salary of the average software engineer.  There are 155 million in the workforce total, with 39.1% corporate taxes, whatever that means.  It’s not clear.

Who are We Outsourcing To?

India, China, and Latin America.  I guess this is where the software engineer salary information comes into play, since we outsource that a lot and the pay to people in other countries is a lot less.  Unfortunately, there are lots of perks for companies who outsource.  The infographic tells us that, but it does not address any disadvantages a company faces when outsourcing work to other countries.  That would have been useful information, I think.

Factors for Outsourcing

They list the top 5 things executives consider when choosing an outsourcing partner.  Not surprisingly, labor costs are the biggest consideration, followed by technology and infrastructure capabilities, then skilled labor, THEN language proficiency, and then economic stability.

Job Creation U.S. vs. Elsewhere

Look at the graph and weep.

Design:  B

I didn’t love the colors or font used, but the graphic was laid out OK and despite my issues with the color and font choices, I found the graphic mildly visually appealing.

Information:  B+

I always want to know more.  The infographic did address the question of where are the American jobs – clearly they are not in America anymore, but I would have liked more explanation to the percentages given for things, and would have liked to have seen more information regarding American exports.  All in all, a solid infographic.

Source:  Online MBA Programs

 


The Hidden Cost of Running an Office

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towergate infographic

This is an infographic about the costs of running an office in the UK.  Visually, it’s very attractive.  For some reason, I really enjoy the use of the color blue in an infographic.  Someone told me once that blue was the most pleasing color for websites and for paint colors.  I don’t know if there is any correlation between the two, except that you can spend a long time on website, and a long time in a room.  But I digress…

Desk Space

This section addresses the average cost of desk space – having someone occupy a workstation each year.  The highest is in London’s West End, followed by the city of London, then Birmingham, Manchester, and finally Cardiff.  The variance between the highest cost per workspace and the lowest is about ten thousand pounds.

Power and Surfing the Internet

The average office worker uses 6,886.7 kwH each year, costing almost seven hundred pounds, annually.  Additionally, they estimate that 4.4% of work hours are dedicated to surfing the web for non-work-related reasons, like social networking sites, and that it results in an annual loss of over nine hundred pounds per employee.  I bet the numbers in the US are MUCH higher.  *checks Twitter feed*

Office Supplies

This section is labeled “office supplies” but they only talk about the essential essential – toilet paper.  They estimate that every employee uses the equivalent of almost seventeen pounds (money, not weight) of toilet paper each year.  I don’t know what toilet paper costs in the UK, but here in the US you’re looking at about eight dollars for a 12-pack of “double rolls” which is supposed to be the equivalent of two rolls but isn’t really because it’s extra fluffy, so that’s about seventy cents per roll, and if you convert the 16.98 British Pounds to dollars, it’s $27.70, which means that if the consumption of toilet paper is similar from country to country, people use about 41.5 rolls of toilet paper per year.  I think I might have digressed again, and this time with bad math.  Either way, that’s a lot of TP.

Utilities

Back to power, which earlier was broken down by employee cost, now it’s broken down by cost per employee, per year, by region.  Did you know that leaving a monitor powered on overnight uses the same amount of power it would take to print 800 pages?

Tea Breaks

Four hundred pounds = 24 minutes per employee per day.  Wowsa.

Sick Days

Sick days only cost two hundred pounds per year per employee more than tea breaks.

Smoking Breaks

Broken down by region, smoking breaks cost a lot more than tea breaks, sick days, and toilet paper.

Expenses

Four hundred sixty two pounds per year are claimed for business expenses – mostly for travel and accommodation.

Salaries

A necessary evil, the median income of employees by region, per week is outlined in this section.

Design:  a solid A -

It’s blue (I like that) and it is attractively laid out and easy to understand.

Information:  A

The information is good and valuable to a UK business owner.

Source:  Small business insurance and office insurance from Towergate


Profile of the UK Private Sector Infographic

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simply business ONS infographic

You’ll have to click into the image in order to be able to read the text – the type is very small and the infographic is wider than most, so I had to do the best I could.  This infographic talks about the UK’s private sector in terms of where they work – industry and region, and addresses the turnover rate.  I had to google what “SME” means, and it means “small and medium enterprises” so now I know that when I didn’t before.  Don’t you love learning?  But I digress…

Overview

Because so many bits of this infographic talk to one another, we need to do a quick overview.  First off, what the colors mean in each.  There is a key in each section telling what the colors mean for that particular portion of the graphic.

By Size

In this section, the colors represent the size of companies in employees – and the large central circle tells us that SMEs account for 99.9% of the UK’s private sector, and they provide 59.1% of jobs.  We find the largest amount of turnover in companies with 500 employees or more, but that is to be expected.  An SME has 250 or less employees (see how handy knowledge is?) so that means that less than half of employee turnover occurs in small and medium businesses.  48.7%, to be exact.

By Industry

In this section, the colors represent the industries in which people work.  Then there are some boxes with color blocks inside them that show which industries have the highest employment rate, the highest turnover, and which industries comprise the highest percentage of enterprise.  It was a neat way to display the information, which could get very unruly, I would imagine.  At a glance, you can see that Wholesale and Retail Trade has the highest turnover, and the highest employment percentage, while construction accounts for the largest chunk of all enterprises.

By Region

Going clockwise to the last section, turnover, employment, and enterprises are displayed by region, each color representing a different region.  At a glance, we can see the highest employment AND turnover takes place in London, and East of England has the largest number of enterprises.

Design:  A

The layout is clever, and they managed to condense a lot of bulky information into a streamlined fashion.  That is, after all, what infographics are all about.

Information:  A

Good job overall.

Source:  simplybusiness.co.uk and Public Liability Insurance